Supreme 5 Panel Black Hat Girl
noslideshow

Who Gives a Fuck About Supreme?

Established in 1994 — the quintessential last “golden-era” of everything according to just about every 30-to-45-year-old savvy New Yorker — Supreme holds steadfast as one of the most influential skate/streetwear brands in the galaxy. People in high-fashion know it, kids on the corner know it, and pop cultural icons from as far and wide as Keith Richards, Mike Tyson, and Kate Moss have been associated with it, thus also “knowing” it.

Created by outliers for outliers, even in 2014 – the streetwear brand’s 20th anniversary – the Supreme anti-establishment aesthetic and ethos continues to reach a consumer status of epic and ironic proportions. Yet motherfuckers still don’t seem to know or admit why they like/cherish/buy it so much. Blame it on the marketing. Blame it on the Internet. Blame it on the hypebeasts. Or just charge it to the game.

Whatever the case, Mass Appeal hit ground zero – the Supreme New York flagship store – to get answers straight from the horses’ mouth. We interviewed locals, tourists, moms, and grown men – all drawn like moths to the one source that makes so many form the infamous “line.” Check out their answers in the video above and get enlightened, or not…

Related Articles

On The Grind
On The Grind

Skate Video Of The Week: “Welcome To 1995”

On The Grind
On The Grind

Skate Video of the Week: Gonzo in SoHo

On The Grind
On The Grind

Weird Wednesdays: NYC Crutch Skateboarding

On The Grind
On The Grind

Meet NYC’s First Skate Company’s First Sponsored Skater

On The Grind
On The Grind

A Recap of Supreme’s First Skate Film In Almost 20 Years

On The Grind
On The Grind

How NYC Survived Skateboarding’s “Winter Blues” Episode 2

Ad

Latest News

yeezy Style

Fast Fashion’s Worst Ripoffs of the Yeezy Boost

"I even had the pink polo, I thought I was Kanye"
an image of the photographer from the instagram account gameboy camera graffiti Art

Hey You’re Cool! @Gameboy_Camera_Graffiti

8 bit flicks for the Gram
Tyler, The Creator pastel illustration Features

On the Cusp of ‘Flower Boy,’ A Look at Tyler’s Growth

Who is dat boy, really?
a-trak-lr Music

New Music from A-Trak, Smokepurpp, Flamingosis, and more

The Listening Room (July 20, 2017)
chester bennington dead in apparent suicide News

Linkin Park Singer Chester Bennington Dead in Apparent Suicide

The influential, troubled and honest artist was 41 years old
A$AP Twelvyy poses in his LYBB gear. Music

A$AP Twelvyy Sets Album Release Date

8+4=12
O.J. Simpson News

O.J. Simpson Tells Parole Board, “I Would Never, Ever Pull a Weapon,” Gets Set Free

The juice is loose!
kanye west presents peculiar defense to 'pablo' lawsuit News

Kanye, Sued by Fans For Being Manipulative, Presents Peculiar Defense

It’s almost as weird as the lawsuit itself
Notorious B.I.G. News

Bed-Stuy to Get a Basketball Court Named After the Notorious B.I.G.

Representing BK to the fullest
premiere: bun b "gametime" trailer Music Video

Premiere: Bun B Returns with New Video Trailer for “Gametime”

"Holding the south down, smokin' on a G Pen"
Donald Trump News

Trump Snubs the NAACP

He'll be the first president in 20 years to not address their convention
thewinners, pyramid sillhouette, rosati, california Music

PREMIERE: Rosati Casts a “Pyramid Silhouette”

Dusty grooves and boom bap snaps
stream vic mensa's 'the autobiography' album now Music

Stream Vic Mensa’s Debut Album ‘The Autobiography’ Now

The Chicago standout steps into the spotlight
Wizkid with a Starboy pendant and sunglasses Features

Wizkid’s ‘Sounds From the Other Side’ Eyes the World

The Nigerian artist is on his international flex
CONFEDERATE News

‘Game of Thrones’ Creators’ New HBO Show Sounds Like a Racist’s Wet Dream

Apparently Trump isn't nailing the role
O.J. Simpson News

No, O.J. Simpson Didn’t Get Caught Jerking Off Before His Parole Hearing

The juice may soon be loose - but not that "juice"