IMG_0765[2]

After 38 Years, Vision Street Wear Is Still Kicking

When a clothing brand is seeped in rich history it can also become ancient history. Rarely do we see a collective capable of withstanding the test of time particularly in the streetwear industry. Clothing lines come and go with ever-changing trends of each new season. However, 38 years later the ever-iconic Vision Street Wear still remains intact.

The question of who was the first to coin the term “streetwear” remains unanswered. But the first to license and trademark the term is Vision, way back in 1976, when streetwear was virtually undefined. In the present, it has become a market that encompasses all subdivisions of street fashion. In the ‘90s era, street fashion was broken down into urban, skate, and athletic style. Today, streetwear is a culmination of all these categories.

Vision Street Wear shaped the culture and bridged the gap between the worlds of fashion, skate, music and art. Look no further than the brand’s past endeavors. In the ‘80s Vision hosted a slew of “Skate Escapes,” the most memorable of which included a performance from a young Red Hot Chili Peppers and a grinding sesh from a younger Tony Hawk.

The younger generation of swag junkies is most likely unfamiliar with Vision. Long removed from its heyday decades ago, Vision resurfaced last year with a collaboration with Chloë Sevigny for Opening Ceremony. This spawned an array of celebrities to revisit the classic look. No one did it quite like pop superstar Rihanna who was photographed clad from H2T in Vision on more than one occasion.

The kids may be unfamiliar, but the OGs know what it is. Nostalgia arises when the image of the original “box logo” is seen. After years of going dark in the United States, Vision Street Wear is ready to make a prominent return.

Now found in the capable hands of Brand Manager Mark Encinias, Vision successfully rebooted last year with the release of their Spring/Summer 2013 collection. Encinias’ priors include work with Rogue Status/DTA, K Swiss, and Pro Keds. The Brand Manager has played a major role in building a sales team to get the product in the itchy hands of distributors.

Brand Manager Mark Encinias at Vision Street Wear's Agenda booth.
noslideshow

How does a brand that is practically unknown to the new generation remain relevant for so long? “People that are 18-24 years old are like, ‘Vision Street Wear, who’s that?’ And luckily in this day and age kids can pick up their phones and search us. That’s when they realize we have influenced all these people,” says Encinias. A simple Google search would lead you to find that some of the brand’s biggest ambassadors include skate legends, Mark Gonzales, Duane Peters and Mark “Gator” Rogowski.

The other key to relevancy is an array of counterfeiting. “One of the biggest things is you can see how many people have knocked off our iconic box logo. A couple of our other graphics are being knocked off as well like our ‘Hypno’ print and the ‘Psycho Stick,’ not as easily.”

Vision still honors its skateboard roots, but is tending to lean more towards a lifestyle approach. Local skate jams are still sponsored, and boards are still offered for purchase to the kick-pushing customers. Encinias is even in the process of a Vision skate team redux. Yet the main focus is the brand’s global influence through its footwear and apparel divisions.

Photo of Vision Street Wear's iconic silhouettes the Canvas Hi and Lo.

The formula remains the same, keeping it classic. The quintessential shoe silhouettes serve as canvases to new designs. These include a big push on the Suede Hi and Canvas Hi/Low models as Vision continues to build on the production of apparel. Showings at the Agenda Trade Show locations have attracted potential buyers and big fish, such as clothing mogul, Urban Outfitters, has reached out to carry Vision in their stores.

Slowly but surely Vision is catching up to the speed of the modern street scene. A collaboration with Us Versus Them is set to release in June, and they will continue to collaborate with artists who can provide a unique perspective on the brand that birthed this crazy world we call streetwear.

With 2016 quickly approaching, Vision Street Wear is set to celebrate its 40th anniversary. “Trust me I’m already thinking about it. I’m beginning to plan it out, there’s a whole bunch of thoughts on what to do but it should be one big year long party.” Often imitated, never duplicated, Vision Street Wear is alive and kicking with its sights on a return to prominence.

Yo! Adrian encourages you to shout his name like Rocky.
Twitter: @_YOADRIAN

Related Articles

Style
Style

Opening Ceremony Gets Super Trippy [Mayne] for Spring

Style
Style

Get Animated: New GAP Artist T-shirts Also Don’t Suck

Style
Style

Opening Ceremony Summer 2014 “Crash” Lookbook

Style
Style

Opening Ceremony Honors René Magritte With New Collection

Style
Style

Opening Ceremony Spring 2015 Men’s Collection

Style
Style

Opening Ceremony Fall 2014 Editorial by Wish ATL w/ Raury

Ad

Latest News

rick-ross-breakfast-club News

Rick Ross Might Not Be Such A Great Boss

Rozay under fire for ignorant comments on The Breakfast Club
justin bieber cancels 'purpose' tour News

Justin Bieber May Be Quitting Music And We Literally Have God to Thank

The singer’s quest for salvation could save us all
siya-culture-vulture Music

PREMIERE: Siya ft. Troopnastyy “Culture Vulture”

"I felt like it was time to mix Spanish and English and give the fans a new dimension."
medslaus, the new york city rap duo made up by producer slauson malone and rapper medhane sit in the bedroom for mass appeal's latest episode of rhythm roulette Video

Rhythm Roulette: Slauson Malone of Medslaus

An 80s anime soundtrack is one of the golden picks for this episode of Rhythm Roulette
weed News

Maine Dispensary Offers Incentive To Clean Up The Town: Free Weed

Drop off a bag of trash, pick up a bag of kush
graffiti writer daos in the subway meets workers Graffiti

A Graffiti Fail Compilation by DAOS

💩 💩 💩 happens...
Jeff Sessions News

Trump’s Least Favorite Cabinet Member Begins Crackdown on Sanctuary Cities

Is he just trying to make good with his boss?
john mccain dramatically fucked up millions of lives today Features

The Hypocrisy of John McCain

McCain will recover from his surgery courtesy of the very taxpayers whose lives he’s working to ruin
damian-marley-robert-cooper Features

Damian Marley’s Long Road To ‘Stony Hill’

From Jr. Gong to Gongzilla
Portrait of 40oz Van in front of mirrors Hey, You're Cool

Hey, You’re Cool! 40oz Van

"Always keeping it real sets me apart from a lot of people."
corbin-lr Music

New Music from Corbin, Chip Skylark, IAMSU! and more

The Listening Room (July 25, 2017)
fyf-fest-speak!-featured-image Features

Speak! Goes to the 14th Annual FYF Fest

Fuck Yeah Fest has come a long way
"killer mike day" proclaimed in atlanta News

Killer Mike: “Jeff Sessions Scares the Sh*t Out Of Me”

The Run the Jewels MC and entrepreneur gives his thoughts on the current attorney general and his possible replacement
Capitol Police News

Capitol Police Force Journalists to Delete Photos of Disabled Protesters Getting...

Say it's a "crime scene"
arizona-drivers-license News

Arizona’s Driver’s Manual Now Offers Tips on How to Not Get Shot by Cops

It's come to this
A still from the new film 'Menashe' by Joshua Weinstein Film

‘Menashe’ Offers a Rare View into Hasidic Jewish Life

A Yiddish-language film set in Brooklyn reveals universal struggles