PREMIERE: UFO Fev “Win Or Lose” Video

Certain names buzz in the industry before the rest of the world really catches on. UFO Fev is one such name. This Harlem hustler has been doing his thing for a hot minute but 2017 has seen him make the kind of moves that build the strong foundation required for a long career. At the start of the summer, word was he was being courted by several labels. The most recent development is that he is officially running with a re-upped Terror Squad. Good look, Joe!

Many caught him recently enough at A3C playing Combat Jack’s Raise the Bar showcase or on The Combat Jack Show (#CombatCancer), but today we’re giving those that frequent MASS APPEAL a proper introduction to Fev with the video for “Win Or Lose.” This is a track that conveys this dude’s drive and optimism. The message here is that nothing will stop UFO from reaching the stars. (Get it?) The vocal sample and stutter-step rhythm here are ideal for Fev’s classic East coast flow. Shout to producer Dollar Billz Kid. The vid was shot in ATL while Fev and his camp were in town for the aforementioned A3C Festival, and his tour through the city gives a sense of his grind and flavor. Jump in now and get acquainted with Harlem’s next big thing.

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