The Nike Mag for the Little People is Announced and it Still Ain’t Cheap

When Nike announced that it would actually produce the iconic self-lacing shoes from Back to the Future II, everyone wanted a pair, but very few were able to get them. The sneaker company has produced two editions of the still-impressive future shoes but those rounds were limited to editions of 89 pairs each—and they were expensive. The limited editions benefited charity and the only way to get them was via raffle or paying ungodly money at auction. This past weekend, the final pair to be auctioned fetched $200,000 in New York City.

But now Nike has some self-lacing kicks going into wider production and sneakerheads will still be hard pressed to scrape together the dough. The company confirmed yesterday that the Hyperadapt 1.0 will go on sale December 1st at the Nike Soho store and the NIKE+ ClubHouse at 45 Grand in New York. Those who want them will have to cough up $720 to get a taste of the future that is not exactly what we promised. For now, the company says that people will have to adjust the fit manually with a button, rather than have the shoe work automatically the way the official Mags worked. Which basically means these are a very expensive modern version of Pumps.

“A small group of NIKE+ APP users will have limited early access on November 28,” the press release states.

Black/ White-Blue Lagoon and Metallic Silver/ Black-White will be the color options.

Availability will expand in late December.

Nike designers have said that the Mags were “a project that’s maybe the most difficult in the history of footwear,” so it’s understandable that the price is going to start high. The more people fund this technology, the better and cheaper it will become. And outside of just being cool, this functionality would actually have benefits for older people and those with medical conditions that make it difficult to tie their shoes.

The future is coming, but it won’t be easily distributed.

Related Articles


Bad Boys 3 Is Official, But It’s Not Called Bad Boys 3


Nike Mag’s Sell For $100k, We’ve Reached Peak Sneaker Ridiculousness


Everything You Need to Know About the New Nintendo Switch


Someone Made Lego Self-Lacing Shoes


Latest News

21 savage, cartoon, we buy gold, The Year 2100 Art

Yes, A 21 Savage Cartoon Now Exists

Stage diving into the year 2100
supreme-inspo Style

Supreme Unveils Collab With Dancehall Designer Wilfred Limonious

All aboard the Punany Train!
Venezuela News

Venezuelan Cop Hijacks Helicopter, Drops Grenades On Supreme Court

Crisis in Caracas
Public School NY, Air Jordan, Nike Style

How To Get the Public School NY x Air Jordan Wheat 12s Today

Gotta move fast before the resellers snap them up
princess nokia in goat music video Music

Princess Nokia Gets Weird in the Streets For “G.O.A.T.” Video

Summer in the city
4:44-teaser-jay-z Music

Two New Crytpic Teasers Arrive for JAY-Z’s ‘4:44’

We still don't know what the hell this even is
TrumpFakeMagCovers Features

Fake Trump Magazine Covers We’d Like To See

Something new to hang on the golf club wall
summer-jam-2001 Music

Summer Jam 2001 Became the Hot 97 Concert’s Defining Year

Back when the King of Pop met the King of Rap, and Beyoncé got booed
the trp, better, nesta, funk, rnb, orange Music

PREMIERE: The Trp Are Feeling “better” With Nesta

A funk tune that'll turn a bad trip into a good day
prodigy-funeral News

Prodigy’s Memorial Service Will Be Open To The Public

"I put my lifetime in between the paper's lines"
the first-ever interview with 'grateful' executive producer asahd khaled Features

Exclusive: The First-Ever Interview With Asahd Khaled

The 'Grateful' executive producer waxes baby poetic on his two smash hits, breastfeeding in public and more.
jay-z Features

JAY-Z and The Blueprint For Greatness

The man synonymous with hip hop chases a classic
donald-trump-fake-time News

TIME Magazine Would Like Trump To Take Down FAKE Mag Covers

We got your fake news right here!
jumi lite, litefeet, japan Dance

Hey, You’re Cool! Jumi Lite

Bringing litefeet dance culture to Japan
wifisfuneral the listening room Music

New Music From Wifisfuneral, Wiki, Meyhem Lauren and More

The Listening Room (June 27, 2017)
kevin-durant Sports

Kevin Durant Congratulates Russell Westbrook in the Weirdest Way

WTF is YouTube's Community feed feature?