umg-panel-mass-appeal Features

Mass Appeal x UMG Adweek Panel IDs Best Practices For Brands Dealing With Hip Hop

“When people in hip hop wear your brands, they’re giving your brands power.” —Sacha Jenkins
goat_sir_lancelot_frees_friends News

This Goat is the Greatest Of All Time

G.O.A.T. breaks horse friends out of jail
Future MIA 2015 Events

Made In America Day 2: Future Blesses His Hive

Shitty cellphone videos will summarize Future's sermon, but if you really want to understand his message, take ya ass to church.
Photo of the ALIFE x Budweiser Holiday 2014 Collection. Style

ALIFE x Budweiser Holiday 2014 Collection

ALIFE pays homage to the great American lager.
made-in-america Events

Made In America Festival 2013 Lineup

The inaugural success of Jay-Z and Budweiser’s 2012 Made in America Festival has opened up the gates for yearly followups. It’s of...