Step Brothers Step Masters Feature Image

Jason Goldwatch Directs the Step Brothers’ “Step Masters”

I don’t even watch rap videos anymore unless Wolf Haley or Kanye made it, or someone I respect says, “watch this.” I dunno, I guess I’m jaded. It’s hard for anything to break through these days.

Any time I make a music video, I hope it it falls into the latter category of a “watch this.” A sub category of pop art, that for some fucking stupid reason is a step child, a red headed black sheep of the “art world.” Regardless I consider my “music videos” to very much be “art.” A disaster piece of film, a moment in time and space, prearranged and then left to run loose, like a child… A maniac art child.

When working with Alan the Chemist, and Mr. Evidence for Step Brothers I thought it was about time to stop the rappy rap all together. Enough hand waving and tough-guy stuff, hip hop is fun, and has a sense of humor and can be self aware and ironic, and still be “real.” The two have been besties since high school, and the genuine comedic relationship of the two home-brothers was far more entertaining and much more a visual projection of the song than “rap hands,” and “tough mugs.” When in Venice, I often bounce between ALC’s Rap Camp, with pink LEDs and concrete tables and then over to Ev’s charming backyard studio, with busted speakers and squirrels. The two are amazing artists, dear friends and two opposite kinds of genius that make for a perfect “Step Brothers” “Music Video.” Enjoy.


Step Brothers Step Masters Behind The Scenes Alchemist Jason Goldwatch

Step Brothers Step Masters Behind The Scenes Evidence Jason Goldwatch

Step Brothers Step Masters Behind The Scenes Handstand Goldwatch

Step Brothers Step Masters Behind The Scenes Jazz Hands Evidence Jason Goldwatch

Step Brothers Step Masters Behind The Scenes Garage Shot

Step Brothers Step Masters Behind The Scenes Production Setup Jason Goldwatch

Step Brothers Step Masters Behind The Scenes Production Jason Goldwatch

The Step Brothers Lord Steppington debut album drops January 21st 2014. Fans that pre-order the album on iTunes instantly get access to the “Step Masters” single.


Latest News

jay-z lebron james king new york News

JAY-Z Gets LeBron Back for That Whole “King of New York” Thing

"I'm the king of Cleveland now!"
marshawn-lynch News

Trump: Marshawn Lynch Should Be Suspended for National Anthem Protest in Mexico

Oh shut up
Waka Flocka Flame and Pete Rock Music

Pete Rock And Waka Flocka Flame Agree — Hip Hop Could Be Better

Waka loves the kids, Pete Rock loves the culture...and somehow that equals beef.
Ruste Juxx Music

PREMIERE: Ruste Juxx & The Last Composer ft. Flashius Clayton “Never Ran Never W...

"Boom, bang, bang, bang!"
the rare n.e.r.d adidas hu nmd's which sell for thousands of dollars on the resale market Style

Craigslist Sneaker Reseller Robbed at Gunpoint of $6,000 N*E*R*D Adidas

Congratulations, you played yourself
doe boy Video

Open Space: Doe Boy

"All my fans like me for that gangsta shit and that's what I'm back on."
russell simmons News

Russell Simmons Denies Sexually Assaulting Model Keri Claussen Khalighi

The Def Jam co-founder says everything was consensual
Keak the Sneak Music Video

PREMIERE: Keak Da Sneak ft. Ike Dola “Zippin” Video

Keak straight whippin'
jaden-smith-lr Reviews

Jaden Smith Gets Serious About Rap On ‘SYRE’

Will Smith’s son drops New Age mumbo jumbo for real talk
method man Features

The Best 36 Method Man Solo Cuts, Ranked

Gunnin', hummin', comin' at ya!
drake News

Beef No More: Drake Shouts Out “Free Meek Mill” During Concert

Is it the start of their reconciliation?
charles-manson News

Charles Manson, Notorious Cult Leader, Is Dead

The strange saga of America's most famous killer comes to an end
xavier wulf Music

Xavier Wulf’s “Check It Out” Is Hard And As Memphis As It Gets

Tear da club up
Jean Rodriguez Hey, You're Cool

Hey, You’re Cool! Singer-Songwriter Jean Rodríguez

“So I’m telling this perfect vocalist [Beyoncé] to do something over and over—we had to make sure the accent was perfect”
justice league Features

‘Justice League’: Film vs. Comic

Going in-depth on the easter eggs and comic continuity
liangelo News

Trump Says He Should’ve Left LaVar Ball’s Son, LiAngelo, in Jail

Even though he was never actually in jail.