10 Rappers We Wouldn’t Know If It Wasn’t For SoundCloud
Just to name a few
It’s been a hectic couple of weeks for SoundCloud. First the popular streaming service, which was founded in 2007 and has had a similar impact on hip hop (and music as a whole) as Myspace had on an earlier generation, announced that it would be laying off nearly 40 percent of its workforce and closing two offices. Then, reports surfaced that despite the cost-saving moves, SoundCloud still only had 50 days to live before it ran out of cash. The apparent impending doom brought a flood of attention to the beloved service, including a public pledge by Chance the Rapper, who owes a lot of his success to the music platform, to do everything he could to keep SoundCloud alive. Yesterday, Chance took to Twitter to tell the world that he’d spoken to SoundCloud co-founder Alex Ljung and that “SoundCloud is here to stay.”
Just had a very fruitful call with Alex Ljung. @SoundCloud is here to stay.
— Lil Chano From 79th (@chancetherapper) July 14, 2017
There’s an insane amount of noise about SoundCloud in the world right now. And it’s just that, noise. The music you love on SoundCloud isn’t going away, the music you shared or uploaded isn’t going away, because SoundCloud is not going away. Not in 50 days, not in 80 days or anytime in the foreseeable future. Your music is safe.
Along with each of you, we’ve built this incredible creative community of artists, podcasters, DJs, producers and more who are the driving force in pushing culture forward in the world. That’s not going to change. Last week we had to make some tough decisions to let go of some of our staff, but we did this to ensure SoundCloud remains a strong, independent company.
Thank you for the outpouring of love and support. Some of you have asked how you can help–spread the word that we’re not going anywhere and keep doing what you’re doing–creating, listening, uploading, sharing, liking, and discovering what’s new, now and next in music. SoundCloud is here to stay.
Still, all of the chatter got us thinking about all of the artists we’ve gotten to know through SoundCloud. From Lorde to—for some of us, Migos—to wave upon wave of producers, underground MCs, singers, DJs and more. In honor of everything SoundCloud’s given us through the years—including the current wave of “SoundCloud rappers” you can love, love to hate, choose to ignore but who you can’t deny—here’s a quick look at 10 of the biggest hip hop artists to break through on SoundCloud. The scene wouldn’t be the same without them, just like the scene wouldn’t be the same without SC, so whatever happens next, it’s all worth a tip of the cap. Shout out to the Swedes.