PREMIERE: SonReal “Repo Man” Video

Vancouver-based rapper and songwriter SonReal saw his latest project, One Long Dream, drop just last month on Black Box Music. The record once again proved just how the sing-rapper ignores what rap should sound like, by delivering cleverly written bars over uptempo, poppy beats and lush, high-production instrumentals. With the help of producers like Rahki (known for his work with Kendrick Lamar, Syd and Mac Miller), Alex Lustig and DJ Khalil, SonReal has been able to package himself as a man of many talents, confidently weaving between rapping and singing while staying proudly in his own lane.

One Long Dream is the exact opposite of the wave of lo-fi SoundCloud rappers we’ve been hearing lately—instead of drowned-out vocals, mumbling and leaned-out instrumentals, we het high-quality production, clear-cut vocals and an overall uplifting mood.

Today, MASS APPEAL premieres the music video for “Repo Man,” a cut off One Long Dream. The track is a bright and catchy single with an easy-to-remember mantra for its chorus—”Shut the fuck up!” The visual shows SonReal taking on the role of a real-life repo man and cruising around town with a co-worker, causing havoc in various areas of nowhere. Like SonReal’s other music videos, it’s heavy on the humor and high on the bright and beautiful.

“Everybody wants to tell someone to shut the fuck up at some point in their life,” SonReal commented on the song via email. “For me, it was when people tried putting me in a box. I can do any genre of music I want. This song is an anthem for anyone doing whatever they want to do.”

Peep the music video for “Repo Man” up top and check out One Long Dream on a streaming service of your choice.

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