Still photo from Pyramid Vritra's "Spool" video.
noslideshow

Pyramid Vritra Discusses His New Music Video for “Spool”

Stones Throw rapper/producer Pyramid Vritra hopes to break down preconceived notions of what hip hop is supposed to be. Rapping over a distorted gloomy beat, “Spool” finds the Los Angeles-based artist monotonically rambling in a stream of conscious-like flow, digging into the dark crevices of his mind to share his thoughts on an array of topics.

Vritra’s accompanying obscure visuals for the Indra LP track show PV tripping out while predominantly painted in heavy makeup, proving this ain’t your typical rap video. Mass Appeal had the chance to chop it up with Pyramid about “Spool” and to find out if he’s still working part-time at a home appliance store.

Mass Appeal: How did the concept for “Spool” come about?

Pyramid Vritra: I feel like for this song in particular and a lot of other songs on the album, it challenges what people expect rap should look and sound like. I knew that I wanted do a video that keeps things minimal while accentuating the rawness of the beat and some of the things that I say. The makeup and the way everything was shot just highlights that everything doesn’t have to be the same for it to be considered “rap.“

Stella Kae directed the video, who also happens to be a big time makeup artist. How’d you link up with her?

I did my first video that came out a while ago, “Drain,” with Stella. I met her before the Internet. We were looking for video directors and stuff. I think she was Kilo Kish’s makeup artist for something. We immediately clicked and went from there.

In one part of the song you rap, “They copy the recipe and artistry aren’t we fantastic.” What have you seen that people have taken and copied from what you’ve been doing?

I see a lot of people, well at least with the older generation copying our sound or trying to attract that kind of audience. When I was working on older stuff like NRK, the other collective that I’m part of, on a smaller scale people in our city (Atlanta) were copying things that we were doing. Using similar sounds, talking about the same things.

Before us, no one was really rapping about what we were. It just shows that when you’re being yourself and things are respectively created, if they’re good people are gonna copy them.

How does it feel to be part of such a storied and diverse roster of artists like that of Stones Throw?

It’s definitely cool; it’s more so inspiring just because so many people that I Iook up to are or were on the same label. That’s been a constant reminder to keep challenging myself because this label has always represented the more experimental side of things.

So are you doing music full-time or are you still working at an appliance store?

I’m working towards it, in a few more months I’ll be able to do it full-time. Shows have been picking up and I’m working on this EP. After that, I think no more Lowe’s. [Laughs]

What do you have planned out for the rest of the year?

I’m working with Knxwledge on some stuff. I may be working with Madlib on some stuff, we talked about it at SXSW so we’ll see where that goes. Other than that just working with NRK and trying to finish up this EP for Stones Throw that should release later this year. I’m also starting this side project called Rose Gold, I play bass guitar. I’m keeping busy.

Download Pyramid Vritra’s Indra LP via Stones Throw.

Still of Pyramid Vritra's "Spool" video.

Yo! Adrian encourages you to shout his name like Rocky.
Twitter: @_YOADRIAN.

Related Articles

Music Video
Music Video

Jonwayne “How To Be a Gemini”

Music Video
Music Video

Homeboy Sandman “Fat Belly”

Ad

Latest News

lamar odom's lawyer writes espn a letter after stephen a. smith's "crack" comments Sports

Lamar Odom’s Lawyer Pens Letter to ESPN Over Stephen A. Smith’s “Crack” Comments

Stephen A. clowned Odom’s addiction on ESPN this week in a clip that’s now viral
Meek Mill's crew apparently attacks Safaree in Los Angeles. News

Safaree Gets Jumped, Calls Meek Mill “Biggest Pussy On This Planet”

Meek remains unfazed
Music

With ‘Project E.T.,’ DJ Esco and Future Gave Listeners “Too Much Sauce”

"Yeah, all of my diamonds they shine, Haters like knock that off"
Metro Boomin drops a new song with Drake and Offset Music

Metro Boomin Drops Surprise Drake, Offset Collab, “No Complaints”—Is Album Next?

The Atlanta producer's got everybody lookin'
Zola News

Viral Dancing Gorilla Sad Reminder Of What Harambe Could Have Been

Impressive moves but... damn
tupac filmmakers sued by former vibe writer Film

‘All Eyez On Me’ Filmmakers Sued for Using Fictional Characters in Tupac Biopic

Former ‘VIBE’ writer claims the movie steals his intellectual property
Call of Duty 4 Screencap Remastered Tech/Games

‘Call of Duty 4: Modern Warfare Remastered’ Standalone Release Coming Soon

COD fans who skipped the $80 'Infinite Warfare' bundle are psyched
memesmahnegguh, coco mango cherry Hey, You're Cool

Hey, You’re Cool! @memesMahNegguh

Adult Swim, holler at your boy!
Banksy News

Goldie Refers to Banksy as “Rob,” People Freak Out

You do realize how many Robs there are in the world, right?
Music

New Music From Vince Staples, dvsn, Heems and More

The Listening Room (June 23, 2017)
2017 Draft Class Sports

The Major Takeaways from the 2017 NBA Draft

Last night we watched men both younger and way more talented than us become way richer than us. Welp
Sizzla-DJ-Khaled News

The Untold Story Behind DJ Khaled and Sizzla’s “I’m So Grateful”

Khaled and Kalonji go way back
Eric B. & Rakim will reunite to celebrate 30th anniversary of Paid In Full. Music

Eric B. & Rakim Announce First Show Together in Over 20 Years

Finally let the rhythm hit 'em
essex-market-featured Art

‘Market Surplus’ Gives a Building on the L.E.S. One Last Jolt Before Demolition

Mural art show features Faust, Lamour Supreme, ELLE and more
Silicon Valley: The Soundtrack is available now. Music

Stream ‘Silicon Valley: The Soundtrack,’ Featuring Nas, Run the Jewels, Wu-Tang ...

A Mass Appeal and HBO collaboration, streaming now
Jay 305 talks about Suga Free's 'Street Gospel' album. Music

Jay 305 Preaches on Suga Free’s Classic ‘Street Gospel’

Chuuch!