Mass Appeal
Mass Appeal Mass Appeal
THE ELEVATED
VOICE OF HIP HOP
since 1996
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we inspire current and future generations by continuing to lead and tell the stories that matter for the modern world.

Mass Appeal 1996
  • Creative
  • content
  • Music
  • consumer
  • Experiential

“mass appeal & sony music new product releases”

-adweek

“Don’t Just Talk about it. be about it”

-adweek

“a photographic shout-out to hip-hop”

-financial times

“outkast honored with limited edition statue”

-vibe

“hip-hop celebrates golden anniversary at yankee stadium”

-vibe

“more embrace ‘sisterhood’ as young women in hip-hop”

-rolling stone

We relish the opportunity to collaborate with partners that want to join us in our mission to elevate divesity within mainstream media and entertainment.

MLB X NY YANKEES

HIP HOP 50 LIVE

On the 50th Anniversary of Hip Hop, we took it back to where it all began. HIP HOP 50 LIVE at Yankee Stadium was a once-in-a-lifetime concert, featuring some of the most iconic names in music.

patron

Mixed & mastered

PATRÓN PARTNERED WITH MASS APPEAL TO DEEPEN THEIR CONNECTION TO THE CULTURE AND SHOWCASE CRAFTSMANSHIP WITH TWO OF THE MOST RESPECTED CREATORS.

Google Pixel

represents

Pixel RePresents celebrates the past, present, and future of women in Hip Hop while paying homage to the genre’s originators.

fotografiska

HIP HOP: CONSCIOUS / UNCONSCIOUS

A GLOBAL TRAVELING PHOTOGRAPHY EXHIBIT DOCUMENTING THE 50-YEAR EVOLUTION OF HIP HOP IN PARTNERSHIP WITH INTERNATIONALLY RENOWNED PHOTOGRAPHY MUSEUM, FOTOGRAFISKA.