PREMIERE: Mr. Lif ft. Selina Carrera “Let Go” Video

If Hillary Clinton were describing early 2000s independent rap music, she would probably refer to Mr. Lif’s I Phantom with some combination of “Lit AF” “Woke” and “Goals.” And a more pedantic critic might trace the conceptual, everyman roots of Kendrick Lamar‘s To Pimp a Butterfly back to Phantom. But quoth Dwayne “The Rock” Johnson: It doesn’t matter!

What matters is Mr. Lif is back, recently linked up with the left-field high-minded hip hop legends over at Mello Music Group for his Don’t Look Down album — first since 2009. Today, we’re premiering the video for “Let Go,” a macabre and psychadelic love story shot by Jon Webb. Backed by Selina Carrera’s powerful vocals on the chorus, Lif spits dense tongue twisters like “The goal to search deeper grow smarter and think harder/Plus avoidance of the grim reaper/you don’t need to be a martyr.”

Lot to unpack. Watch the video above, and you can stream the full Don’t Look Down project below.

Related Articles

Music
Music

PREMIERE: Sunny Gang “Burn It Down”

Music
Music

PREMIERE: J-Hop ‘7 Days’ EP

Music
Music

PREMIERE: Branko “Take Off” ft. Princess Nokia (Kashaka Remix)

Music
Music

PREMIERE: EarthGang ft. J.I.D “Momma Told Me” Video

Music
Music

PREMIERE: Masta Ace ft. AKD “Globetrotter”

Music
Music

PREMIERE: Azure ft. Rayana Jay “Fools” Video

Ad

Latest News

missy elliott performs in california in 2017 News

Could a Statue of Missy Elliott Supplant a Virginia Confederate Monument?

The petition is already in motion
rass-kass-got-episode-5 TV

Ras Kass Talks ‘Game of Thrones’: “Eastwatch”

The acclaimed rapper previews tonight's episode of 'Game of Thrones'
dick gregory poses for a portrait News

Dick Gregory Has Died

The legendary comedian and activist was 84
polo News

It’s Official: Polo ‘P-Wing’ Reissues To Hit Ralph Lauren Stores Soon

Everything foreign, vintage Ralph Lauren
the album cover for the clipse debut album lord willin' released on august 15 2002 it hit its 15th anniversary this year and mass appeal called vicki berndt to talk about the album cover art. Art

The Story and Sketches Behind Clipse’s ‘Lord Willin” Album Art

On the album's 15th anniversary, artist Vicki Berndt talks depicting Virginia Beach, Jesus and "a bigger butt"
Girls Trip hits the $100 million mark. Film

‘Girls Trip’ Sends Black Hollywood Soaring to New Heights

Smarten up, open the market up
trump expresses confusion during a public appearance News

“President” Trump Can’t Spell the Word “Heal”

Hey, he tried. Twice.
snapgod Hey, You're Cool

Hey, You’re Cool! Snapgod

"It's weird to see people bite my style but without copycats, you can't be a tastemaker"
confederate-flag-lower-east-side-new-york-city News

Brave Wu-Tang Fan Arrested For Trying To Bring Down Confederate Flags In NYC

"I'm going to paint a giant Wu-Tang logo on those tarps right now"
Samuel Jackson is in talks to reprise his role as John Shaft in a possible upcoming reboot of the iconic film series. Film

Samuel L. Jackson in Talks to Return as Shaft

Can ya dig it?
jay-z-rap-radar-podcast News

Eight Gems From JAY-Z’s ‘Rap Radar Podcast’ Interview

Hov covers everything from money phones to Kanye snubs
time-square-confederate-tile News

The MTA Will Remove Tiles That Look Like Confederate Flags

Hella sus
dave-east-creepin Music Video

Dave East Creeps With a Mob Boss’ Daughter in “My Dirty Little Secret” Video

"If I’m creepin’, then I’m creepin’, ain’t nobody gotta know"
best-wrestling-reference Sports

The Best Wrestling References in Hip Hop History

Rappers pay tribute from Scotty 2 Hotty to Ric Flair. Woo!
chris-spencer Music

PREMIERE: Chris $pencer ‘Blessed’ Album

Chris Crack x Vic Spencer count their blessings
asap-ferg-still-striving Music

A$AP Ferg Is the Synthesizer

'Still Striving' blends diverse styles as only the Hood Pope can