PREMIERE: Explore the NYC Streets in Jansport J’s “p h a r a o h” Video

The California artist Jansport J who is signed to Delicious Vinyl borrows and internalizes lessons learned from J Dilla and Madlib to come up with unique ways of presenting the ideas that formulate in his mind. As relayed in a recent interview, his latest album p h a r o a h (1/27) was inspired by a NYC snow storm as well as a particular picture of Eric B. and Rakim, namely Rakim’s confident composure. Hence, you have the dusty, boom bap attitude of p h a r o a h.

The video directed by Jay Sprogell presents two songs from the album: “DatsRightChyall” and “BKNY.” It starts with a very busy beat which matches the action on camera of a nighttime scene on a midtown street of NYC. It then transitions into the next morning of shooting some hoops over a more serene beat.

“I think Jansport J’s music really speaks in the conversation about analog vs. digital music production and sound, so I wanted to create a visual that reflected that back and forth,” wrote Sprogell via email. Jansport told us that Sprogell is dead on with that sentiment although they had never discussed that theme: “A goal of mine is to reinterpret soul music in today’s era… so I literally try to have the music sound as organic and not over-produced as possible, although I’m clearly in an era where all technology and digital techniques are at my disposal. Digital tools with an analog mindset… it’s about the ‘feel’ for me, not the rules.”

You can pre-order the album on iTunes or via Bandcamp below. It’ll also be available on cassette.

Related Articles

Music
Music

The Most Important Hip Hop Singles From 1996

Music
Music

PREMIERE: Slaine “Slaine Is Dead” EP

Music
Music

Kevin “Chocolate Droppa” Hart Releases New Single, “Baller Alert,” Featuring T.I. and The Migos

Music
Music

The Weeknd’s New Single, “Starboy” Featuring Daft Punk, Has Arrived

Music
Music

PREMIERE: Mr. Lif and L’Orange “A Palace In The Sky”

Music
Music

PREMIERE: Tameca Jones “Naked” EP

Ad

Latest News

etta-james News

The Best Albums List Gender Battle

Your lists don't define these women
b.j. the chicago kid the listening room Music

New Music From Young RJ and BJ the Chicago Kid, NOVA, and More

The Listening Room (July 26, 2017)
watch the trailer for the upcoming jay-z kanye west documentary Film

A New Documentary Investigates the JAY-Z and Kanye West Rivalry

Real friends, how many of us?
Donald Trump Cartoon News

Trump’s Abrupt Decision on Transgender Military Members Causes Chaos

Our president, the bigot
jay-z's '444' concept is way deeper than we thoguht News

Does JAY-Z’s ‘4:44’ Title Go Deeper Than Anyone Realized?

Let’s take it back to the Standard and the night of the 2014 Met Gala
rick-ross-breakfast-club News

Rick Ross Might Not Be Such A Great Boss

Rozay under fire for ignorant comments on The Breakfast Club
justin bieber cancels 'purpose' tour News

Justin Bieber May Be Quitting Music And We Literally Have God to Thank

The singer’s quest for salvation could save us all
siya-culture-vulture Music

PREMIERE: Siya ft. Troopnastyy “Culture Vulture”

"I felt like it was time to mix Spanish and English and give the fans a new dimension."
medslaus, the new york city rap duo made up by producer slauson malone and rapper medhane sit in the bedroom for mass appeal's latest episode of rhythm roulette Video

Rhythm Roulette: Slauson Malone of Medslaus

An 80s anime soundtrack is one of the golden picks for this episode of Rhythm Roulette
weed News

Maine Dispensary Offers Incentive To Clean Up The Town: Free Weed

Drop off a bag of trash, pick up a bag of kush
graffiti writer daos in the subway meets workers Graffiti

A Graffiti Fail Compilation by DAOS

💩 💩 💩 happens...
Jeff Sessions News

Trump’s Least Favorite Cabinet Member Begins Crackdown on Sanctuary Cities

Is he just trying to make good with his boss?
john mccain dramatically fucked up millions of lives today Features

The Hypocrisy of John McCain

McCain will recover from his surgery courtesy of the very taxpayers whose lives he’s working to ruin
damian-marley-robert-cooper Features

Damian Marley’s Long Road To ‘Stony Hill’

From Jr. Gong to Gongzilla
Portrait of 40oz Van in front of mirrors Hey, You're Cool

Hey, You’re Cool! 40oz Van

"Always keeping it real sets me apart from a lot of people."
corbin-lr Music

New Music from Corbin, Chip Skylark, IAMSU! and more

The Listening Room (July 25, 2017)