PREMIERE: Explore the NYC Streets in Jansport J’s “p h a r a o h” Video

The California artist Jansport J who is signed to Delicious Vinyl borrows and internalizes lessons learned from J Dilla and Madlib to come up with unique ways of presenting the ideas that formulate in his mind. As relayed in a recent interview, his latest album p h a r o a h (1/27) was inspired by a NYC snow storm as well as a particular picture of Eric B. and Rakim, namely Rakim’s confident composure. Hence, you have the dusty, boom bap attitude of p h a r o a h.

The video directed by Jay Sprogell presents two songs from the album: “DatsRightChyall” and “BKNY.” It starts with a very busy beat which matches the action on camera of a nighttime scene on a midtown street of NYC. It then transitions into the next morning of shooting some hoops over a more serene beat.

“I think Jansport J’s music really speaks in the conversation about analog vs. digital music production and sound, so I wanted to create a visual that reflected that back and forth,” wrote Sprogell via email. Jansport told us that Sprogell is dead on with that sentiment although they had never discussed that theme: “A goal of mine is to reinterpret soul music in today’s era… so I literally try to have the music sound as organic and not over-produced as possible, although I’m clearly in an era where all technology and digital techniques are at my disposal. Digital tools with an analog mindset… it’s about the ‘feel’ for me, not the rules.”

You can pre-order the album on iTunes or via Bandcamp below. It’ll also be available on cassette.

Related Posts

Music Video
Music Video

Check Out Mass Appeal Music Video Night, An Event for A Genre That Doesn’t Get Enough Love

Music
Music

PREMIERE: Memphis MC Hotel Delivers Wavy New “Code Talk”

Music
Music

Don Q Flexes in “Chasing These Bands” Video

Music Video
Music Video

PREMIERE: Domani Feels the Pressure in the Video For “Blessings”

Music Video
Music Video

Watch Wale’s New “Groundhog Day” Video

Ad

Latest News

same Hot Takes

It Was a Type Beat Year

The search for something new in a year of sameness
shea serrano Features

Shea Serrano Quit His Teaching Job, Now He Has Two Best Sellers and Two TV Shows

"It is funny to just walk in and just be a Mexican, because I’m usually the only one there"
mf doom Features

The 10 Best DOOM Songs of 2017, Ranked

Even after 'The Missing Notebook Rhymes' went missing, the masked villain still caused havoc
worst cops Features

The Worst Cops of 2017

The hall of shame
donald trump Features

32 Songs That Dissed Donald Trump in 2017

The "F.D.T." wave
lil peep News

R.I.P. Gus, Long Live Lil Peep

Resisting nostalgia at the speed of the internet
88 rising Features

Sean Miyashiro of 88rising Connected the Cultures

With 1.25 million YouTube subscribers and a gang of talent, 88rising controlled the new East-West flow
eminem Video

Eminem By the Numbers

You may know how many f*cks he gives, but what about the other crucial figures from Slim Shady's career?
tape Features

Why 2017 Was Rap’s Year of the Tape

Seven labels explain why they're still rewinding cassettes back
safdie brothers Features

The Safdie Brothers Got Gritty as 2017’s Filmmakers to Watch

"You might not like the feeling that you're feeling, but you can still be entertained by that feeling."
best albums Features

The 25 Best Albums of 2017

The essential sounds that defined one very strange year
hey arnold Humor

Everything About Christmas is Awful, Except the ‘Hey Arnold!’ Special

The one redeeming thing about this trash holiday
combat-jack Features

Knowledge Darts Vol. 32: Winter Solstice

I never got to say thank you
jeezy Video

Open Space: Jeezy

"You can’t just crush a diamond with a rock. It’s hard, it’s tough. But it’s bright."
Video

Rhythm Roulette: Boi-1da

The wait is over
remy ma Video

Open Space: Remy Ma

"Female rapper—what the f*ck is that?"