Photo of Pharrell Williams modeling for the Pharrell Williams x Uniqlo UT "i am OTHER" collection.

Pharrell Williams x Uniqlo UT “i am OTHER” Collection

Lately Pharrell Williams has been spotted rocking a lot of adidas which makes more sense in light of him officially inking a design deal with the Three Stripes powerhouse. The recent news probably drew away attention from Skateboard P’s forthcoming collaboration with Japanese retailer Uniqlo. Williams and newly appointed Creative Director NIGO are storied pals, with creative endeavors that span across a multitude of mediums. It’s no wonder the two teamed up once again for the Pharrell Williams x Uniqlo UT “i am OTHER” collection.

The full “i am OTHER” collection entails a variety of t-shirt designs along with hats. Text heavy designs are encapsulated by the phrase, “The Same Is Lame,” along with logo tees pertaining to Williams’ i am OTHER collective. One thing can surely be said about P: he is far off in the stratosphere in terms of creative divergence.

With a price tag of $19.90 on each t-shirt, quality is an underlying concern. But Williams assures customers that attention to form and function was carefully devised. “It honestly feels like a 50 to 80 dollar tee in the terms of feel, the silhouette and all of the form, function and intention that was put into it by NIGO, his design and his re-appropriation of what a t-shirt is supposed to be,” Pharrell said in an interview with Uniqlo. He also boasts that when showing off the sample he realized that this would be a “revolutionary” endeavor.

When Pharrell talks, people listen. More importantly, what Pharrell wears, the fashion fellowship follows suit. The Pharrell Williams x Uniqlo UT “i am OTHER” Collection will be available in its entirety on April 14th in-store and online via Uniqlo.

Photo of 5 shirts from the Pharrell Williams x Uniqlo" i am OTHER" Collection.
Photo of the Pharrell Williams x Uniqlo UT "i am OTHER" Collection T-Shirts.
Photo of the Pharrell Williams x Uniqlo UT "i am OTHER" Collection, highlighting the Same Is Lame t-shirts.
Photo of the Pharrell Williams x Uniqlo UT "i am OTHER" Collection Hats

Yo! Adrian can be found on the outskirts of hypebeast-dom.
Twitter: @_YOADRIAN

Related Articles


Pharrell Williams Curates Collection for G-Star RAW


Uniqlo Taps Helmut Lang for a Collection of Sweats


Uniqlo Fall/Winter 2014 “The Best of +J” Collection


First Pharrell Williams x adidas Collaboration Revealed


adidas Originals by NIGO Fall/Winter 2014 Collection


Pharrell Teams Up with Moynat for a Collection of Leather Goods


Latest News

Kevin Durant News

What JAY-Z Going To Rap About? Colonoscopies?

Never Read The Comments
migos and joe budden nearly fight at bet awards News

Joe Budden and Migos Almost Got Into Fisticuffs on BET Red Carpet

Watch Offset elegantly prepare himself for battle
will wagner, deep cover, vintage, wwe Hey, You're Cool

Hey, You’re Cool! Will Wagner of Deep Cover

Look back at the Attitude Era through vintage WWE/WWF clothing
dj khaled drops "it's secured" video featuring travis scott and nas Music Video

DJ Khaled Drops “It’s Secured” Video Featuring Nas and Travis Scott

The ‘Grateful’ anthem comes to life
U.S. Parks Police News

Cops in D.C. Handcuff Teens for Selling Bottled Water Because…?

Police: “Safety” Us: GTFOH
21 years ago, jay-z dropped his debut album, reasonable doubt Music

JAY-Z’s ‘Reasonable Doubt’ Is Now Old Enough to Order Moët

Back when he first had a hyphen, and an umlaut
denzel curry drops surprise '13' ep Music

Stream Denzel Curry’s Surprise ‘13’ EP Here

The punk-rap aficionado rages on into the summer
jay-z-michael-jackson Features

The Five Elements of Michael Jackson

Quiet as it's kept, The King of Pop was a quintessential hip hop superstar
meek mill drops "yba" video featuring the-dream Music Video

Meek Mill Chronicles His Troubled Youth in “YBA” Video

His new album, ‘Wins and Losses,’ is on the way
jay-z-jonathan-mannion Features

The Version Of Jay Z’s “Feelin It” That You’ve (Probably) Never Heard

Camp Lo's Geechi Suede recounts the making of a classic
lamar odom's lawyer writes espn a letter after stephen a. smith's "crack" comments Sports

Lamar Odom’s Lawyer Pens Letter to ESPN Over Stephen A. Smith’s “Crack” Comments

Stephen A. clowned Odom’s addiction on ESPN this week in a clip that’s now viral
Meek Mill's crew apparently attacks Safaree in Los Angeles. News

Safaree Gets Jumped, Calls Meek Mill “Biggest Pussy On This Planet”

Meek remains unfazed

With ‘Project E.T.,’ DJ Esco and Future Gave Listeners “Too Much Sauce”

"Yeah, all of my diamonds they shine, Haters like knock that off"
Metro Boomin drops a new song with Drake and Offset Music

Metro Boomin Drops Surprise Drake, Offset Collab, “No Complaints”—Is Album Next?

The Atlanta producer's got everybody lookin'
Zola News

Viral Dancing Gorilla Sad Reminder Of What Harambe Could Have Been

Impressive moves but... damn
tupac filmmakers sued by former vibe writer Film

‘All Eyez On Me’ Filmmakers Sued for Using Fictional Characters in Tupac Biopic

Former ‘VIBE’ writer claims the movie steals his intellectual property