Open Space with 24hrs

What’s in a name? Since Shakespeare posited that question via Romeo and Juliet, I’ve wondered how much an artist’s name could affect his/her career. Even Steven Levitt, author of Freakonomics took a deep, analytical look at how a first name could change someone’s path. If Steven looked to hip-hop for more data, he would’ve seen that 2 Chainz (Tity Boi), King Chip (Chip Tha Ripper), Danny Brown (Dee Luciano), and several other rappers have switched things up with their names and enjoyed comparative success since. 24hrs is the latest to maximize on a fresh slate.

The Atlanta artist, formerly known as Royce Rizzy, is the owner of Private Club Records which is the home to brother MadeinTYO, Salma Slims, MyNamePhin, and Noah Woods. He easily clinched the title of MVP in the 4th quarter of 2016. Just take a look at his Soundcloud: songs with Ty Dolla $ign, Gucci Mane, Yo Gotti, Wiz Khalifa, Murda Beatz, an EP with TYO, and his own EP. But ever since his first song in December of 2015, people have been curious to match a face with the high pitched voice.

So with an explosive (re)entrance onto the scene, we wanted to sit with 24hrs to talk about the birth of the 24hrs moniker, putting in his due diligence in hip-hop, and the start of Private Club Records.

Related Posts


Open Space: Thouxanbanfauni


Open Space with Kodie Shane


Open Space: Nessly


Open Space: Smino


Open Space: Rico Nasty


Latest News

lavar ball donald trump Sports

LaVar Ball Doesn’t Have a ‘Thank You’ for Trump: “Who?”

LiAngelo took the high road; BBB’s fearless leader isn’t

Meek Mill Has Been Released from Solitary Confinement

A small but important victory
Teslas Music Video

PREMIERE: Tesla’s Ghost “Zero Hour” Video

It's a mob meeting
Gilles Hey, You're Cool

Hey, You’re Cool! Gilles

Get familiar with the Atlanta-bred lawyer/rapper: "People think it's a gimmick"
kanye west News

Kanye West is Producing Albums For Every G.O.O.D. Music Artist

Yeezy Season has returned
mike sits on his rooftop in the god's with me music video Music Video

A Higher Power Watches Over MIKE in New “God’s With Me” Video

Church in these streets
body-cameras News

Study: Police Body Cameras Have Problems, But Are Still Necessary

Some things never change
chance the rapper dwayne wade News

Chance the Rapper and Dwayne Wade Are Co-Producing a Film on Chicago Basketball

And you say Chi City!
Evidence Music Video

Evidence and Jason Goldwatch Show You Their Los Angeles in “Jim Dean” Video

"Walkin' in the rain off the Jim Beam / Dreams broken on the boulevard, Jim Dean"

Read This in Auto-Tune: T-Pain’s New Album, ‘Oblivion,’ is Here

Still snappin'
seven1 Music

PREMIERE: SeVen1 ‘Sinners Remorse’ EP

"These shorties is f*cked up / They kill but can't hustle"
moneybagg yo youngboy never broke again Music

Youngboy NBA and Moneybagg Yo Team for Conceptual ‘Fed Baby’s’ Album

Against the law
Willie Music Video

PREMIERE: Willie The Kid x V Don “Blue Notes” Video

"The love kept me afloat, the hate kept me on my toes"
plane News

Pilots Have a New Hobby — Drawing Dicks in the Sky

Excuse me as I f*ck the sky
CoteKid Reviews

Check Out SpaceJam Bo’s Exciting New Mixtape ‘Cote Kid’

Montgomery's finest
cyhi the prynce Video

Off The Record: CyHi the Prynce on Kanye West’s “FourFiveSeconds”

“I thought [Kanye] was gonna get Bruce Springsteen on it or something.”