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NICEO’s Criminal-Minded Guerilla Movie Ads Cover Manhattan

Have you perchance spotted those ads around New York for the upcoming crime films How Cru and Criminal Minded? They. Are. Prolific. The flicks focus on a graffiti writer named NICEO from Manhattan who’s been bombing since 1977 and is now making a major comeback. He spends his time painting crispy freights with his boy Auto and some other family like Wayne and Stem.

Are these real films? Or a guerrilla campaign of self-promotion? Might this be a beautiful case of pure rebellion for personal gain?

As the story goes, about a year ago Niceo got a key from a fan who worked at an advertising company and soon posted his first ad of a finger print. He never looked back and went on to build an entire ring of keys. Since that time him and Auto have been plastering black-and-white, mob-themed posters on phone booths and bus shelters relentlessly.

Random passersby often ask him where they can get a poster. Many are simply shocked to see somebody posting an ad for the first time. Cops seem to enjoy his work as well, and have even offered a helping hand–as any community-minded officer would. Some of the posters run for a day and others for a year, depending on the location. Apparently, the richer the neighborhood, the shorter time the ads stay up. All depends on the location. Wealthier neighborhoods have quicker turnover.

This true story is to be continued—but may never actually see a theater.

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