Nas & Mass Appeal Present: The Represent Illmatic Video Contest


In celebration of the 20th Anniversary of Nas’ seminal debut album Illmatic, Mass Appeal & Maker Studios are excited to invite you to collaborate and produce a new music video for “Represent,” an influential track off of the album.

How To Enter

Step 1: Come up with a music video concept for the song “Represent,” and make a pitch video for your idea. Tell Nas what you want to make with his help, and why you should be chosen to come to Los Angeles and create with him.

Step 2: Upload your pitch video to YouTube, explaining your concept for the music video and how you would bring it to life. In the video description include the hashtag #RepresentIllmatic.

Step 3: Fill out this entry form to submit your video.

Your imagination and creativity are your only boundaries. Whatever you do, make it Illmatic.

Deadline for submissions is Monday April 21st, 2014 at 11:59 pm.


The submissions will be judged and selected by Nas & Mass Appeal’s own Jason Goldwatch.

One winner will be invited to the YouTube Creator’s space in Los Angeles, CA to collaborate alongside Nas and Jason Goldwatch from Mass Appeal, who will help to bring their video vision to life.

The final music video, and a behind-the-scenes making of video will be premiered on Mass Appeal as well as on the Maker Music YouTube Channels.

The winner will have the unique distinction of being a part of Illmatic’s illustrious history, one of the most legendary hip hop albums ever created.

Nas Illmatic XX mini

Illmatic XX is available for pre-order now on iTunes

Read the Represent Illmatic Video Contest Terms & Conditions

Please contact us at [email protected] if you have any questions about the contest.