MoRuf Tangerine Music Video

Premiere: MoRuf “Tangerine/Her”

Fresh off the success of his mixtape Shades.Of.MooEast Coast emcee MoRuf returns with a new music video for two tracks from the project, “Tangerine/Her.” At first glance the visuals look like something you might have peeped back in the day on BET’s “Midnight Love.” We chopped it up with Mo about the inspiration for the new video, the lovely females in the visuals, and his favorite part of the shoot.

Mass Appeal: Tell us about the idea for the video? I heard the audio is from a live performance.

Mo: The whole idea was for it to be as chill/fun as possible, everything to be in the moment. We didn’t really want to think it out to much. We just knew we wanted an orange background, tangerines and two females. It seemed to work out perfect. Yeah, I actually recorded it on my phone then went to the studio and just ad-libbed on it. It was just a reference track. I loved the vibe so I just let it be. Raw vibes.

MA: Who’s the director of the video?

Mo: The homie Anthony Blue Jr., aka The Yeet Gawd. Super talented. Got more visuals on the way. Woop!

MA: What was the original treatment for the video and how does it compare to the final result?

Mo: Basically what we captured. We thought of including a few outdoor shots but decided to keep everything indoors. Just felt right and made the most sense.

MA: There’s a lot of fruit in the video, what’s your favorite?

Mo: Hmmmm … apples and grapes – frozen grapes. Thank me later.

MA: What’s your least favorite fruit?

Mo: Strawberries – overrated.

MA: Do you think tomatoes should be a fruit?

Mo: Not even [Laughs]. That’s strictly veggie vibes, but it is what is.

MA: Did you make this video just to watch a cute girl watch fruit in slow motion?

Mo: You funny [Laughs]. Nah.

MA: What’s good with the transition between girls? Any deep statement you’re trying to make with the change of mood and color?

Mo: No big statement, really. The two songs have different vibes. “Tangerine” is more bright vibrant/playful and “Her” was a bit more darker and warmer/chill. Just wanted to make sure we captured that visually.

MA: What was the best part about making this video?

Mo: Eating tangerines all day, and figuring out the silhouette shot, which was inspired from A Tribe Called Quest’s “Bonita Applebum” visuals. Really, working with good people just made everything easier. Bless up to the director Blue, Giselle, Ziggy, and the homie Ezrah on the lights. Wouldn’t be possible without them. Bless #LOE

Peep MoRuf’s new music video for “Tangerine/Her” in the player up top, and afterwards pick up a copy of Shades.Of.Moo for yourself.

Related Posts


PREMIERE: Well$ “130” Video


PREMIERE: Falside “Snacks” Video


PREMIERE: $Ha Hef “No Safety” Video


PREMIERE: Adian Coker “Nothing New” Video


PREMIERE: Dre Island “M-16” Video


Latest News

Sauce Heist Music

PREMIERE: Sauce Heist x Camoflauge Monk “Z-BO”

Bronx and Buffalo connect!
mase Music

Ma$e Drops Cam’Ron Diss “The Oracle”

Turning Holiday cheer to Killa season
Music Video

PREMIERE: Tedy Andreas “Ill Intentions”

"If you in my bedroom, hope it's still roach-infested"
Kool G Rap Features

Kool G. Rap Speaks on The Making Of ‘Live And Let Die’

Giancana tells the tales behind an underrated classic, 25 years later
czarquan and tony seltzer mixtape 'hunting season' Music

PREMIERE: Czarquan and Tony Seltzer Present ‘Hunting Season’

A dope mixtape coming out of New York's underground
Keith Sweat Knowledge

Knowledge Darts Vol. 29: Something Just Ain’t Right

In search of the real release date for Keith Sweat's debut album
kanye-west-ebay Features

Black Friday: The 20 Most Expensive Hip Hop Collectables on eBay

The best way to break the bank today

PREMIERE: Booda French “Masterpiece”

King Kashmere whippin' the pot

It’s The Most Gluttonous Time Of The Year!

Happy Thanksgiving
Arin Ray Music

PREMIERE: Arin Ray “Stressin”

The Cincinnati singer keeps it real about relationships

Smoke A Blunt With Trippie Redd

Let's go to Mars!
Music Video

PREMIERE: Magno Garcia ft. King Author & Code 9 “Raise the Conscious” Video

Produced by Giallo Point

Knowledge Darts Vol. 28: Every Action Has An Equal And Opposite Reaction

Let's talk about something that really matters
Music Video

PREMIERE: Skipp Whitman “Slow Down”

"Momma told me slow down, I'm about to lose my control"

Lil Peep Vigils Occurring All Around the World

Pink candles for the Goth Angel Sinner
Music Video

PREMIERE: Baby Bash & Frankie J “Candy Coated Dreamer” Video

"She did it all for the dream"