Matthew Olin Reimagines Batman & Co. as Fonts


You probably never thought much about Sans Serf until artist Matthew Olin decided to give the font a make-over in the form of superheroes.

Sans Serif gets its name from its ability to blend in, that is unless it’s altered to grab your attention. Its easy on the eyes (on screen) and is used for the most part in headlines, and not as body text. In Europe, Sans Serif is all over the page like its cousin Helevetica. You know Helevetica, right? It’s the go-to font for EVERYTHING since its introduction in 1957. It’s the font most recognizable in our graphically congested world. That Olin injected Sans Serif with some Americana is awesome. And what’s more American than Batman and his superhero friends?

“The most distinguishing factor of any font is its characters,” Olin, a Duluth, Montana native, says of his typographic classifications which comprises his MFA thesis. “Hidden beneath these characters, each typeface also has character—its own unique characteristics.”

See a selection of Olin’s superhero font pairings, which includes The Hulk, Spider-Man and Catwoman, below.






Latest News

kanye west News

Kanye West is Producing Albums For Every G.O.O.D. Music Artist

Yeezy Season has returned
mike sits on his rooftop in the god's with me music video Music Video

A Higher Power Watches Over MIKE in New “God’s With Me” Video

Church in these streets
body-cameras News

Study: Police Body Cameras Have Problems, But Are Still Necessary

Some things never change
chance the rapper dwayne wade News

Chance the Rapper and Dwayne Wade Are Co-Producing a Film on Chicago Basketball

And you say Chi City!
Evidence Music Video

Evidence and Jason Goldwatch Show You Their Los Angeles in “Jim Dean” Video

"Walkin' in the rain off the Jim Beam / Dreams broken on the boulevard, Jim Dean"

Read This in Auto-Tune: T-Pain’s New Album, ‘Oblivion,’ is Here

Still snappin'
seven1 Music

PREMIERE: SeVen1 ‘Sinners Remorse’ EP

"These shorties is f*cked up / They kill but can't hustle"
moneybagg yo youngboy never broke again Music

Youngboy NBA and Moneybagg Yo Team for Conceptual ‘Fed Baby’s’ Album

Against the law
Willie Music Video

PREMIERE: Willie The Kid x V Don “Blue Notes” Video

"The love kept me afloat, the hate kept me on my toes"
plane News

Pilots Have a New Hobby — Drawing Dicks in the Sky

Excuse me as I f*ck the sky
CoteKid Reviews

Check Out SpaceJam Bo’s Exciting New Mixtape ‘Cote Kid’

Montgomery's finest
cyhi the prynce Video

Off The Record: CyHi the Prynce on Kanye West’s “FourFiveSeconds”

“I thought [Kanye] was gonna get Bruce Springsteen on it or something.”
jay-z News

JAY-Z Advocates for Meek Mill, Ties Case to Larger Cause in New York Times Op-Ed

"Instead of a second chance, probation ends up being a land mine"
6ix9ine-trippie Features

A Brief History of the Trippie Redd and Tekashi 6ix9ine Beef

It was all good just a few months ago
Yujia Hu Hey, You're Cool

Hey, You’re Cool! Sushi Master Yujia Hu

"I think of sushi as another form of art"
smokepurpp lil peep Music

New Lil Peep Song with Smokepurpp Surfaces Just Hours After His Death

"Think I’ma die no joke, take a couple Xans with the coke”