Open Space: Master P

Master P isn’t ready to concede everything to the internet just yet, but that doesn’t make him an old man. The No Limit founder knows a thing or two about resisting instant satisfaction, and that discipline has brought him a Hall of Fame-caliber career, and plenty more still to come.

“You can go online and hustle now,” says Master P, as he recalls the days when he had to fly to every city to drum up buzz for his product. “But don’t only rely on the online marketing, because you still need to touch the people. I tell artists all the time, ‘You could be the biggest thing on social media or the internet, but if you don’t touch the people, it’s not going to be genuine love.’”

P, who is in the early stages of developing a co-ed professional basketball league—perhaps drawing some inspiration from his West Coast brethren Ice Cube—also recalls details about his own early come-up, which included turning down a $1 million deal from then-Interscope exec Jimmy Iovine.

“I realized, if this guy is offering me one million dollars, how much am I really worth? It must be 10, 15, 30, 40.” Turning down a seven-figure check for a daily routine of selling mixtapes out of your car? That’s the type of determination that birthed the No Limit era in the South.

“Miss Irene, she said ‘Bright Eyes,’ you’re going to be a star,” said Master P, as he reminisced on his early youth. That teacher was onto something.

With the 20th anniversary of Master P’s Ghetto D approaching on Saturday, the self-proclaimed Mr. Ice Cream Man sat down for the latest edition of MASS APPEAL’s “Open Space” to reflect on his life, collaborating with Solange on A Seat at the Table, the importance of giving back and “instant grits” rappers. Check it out above.

Related Posts

Video
Video

Open Space: Thouxanbanfauni

Video
Video

Open Space with Kodie Shane

Video
Video

Open Space: Nessly

Video
Video

Open Space: Smino

Video
Video

Open Space: Rico Nasty

Ad

Latest News

Nas Features

Nas Remembers ‘The Lost Tapes’

Will ‘Lost Tapes 2’ ever see the light of day?
Sports

Melo Finally Frees Himself from the Knicks

He’s got a super team of his own now
Music Video

PREMIERE: Asun Eastwood x Daniel Son “Summer’s F*ckin Over” Video

Winter is coming!
LeBron Sports

LeBron Snaps on Trump in Defense of Steph Curry: “You Bum!”

“Going to the White House was a great honor until you showed up.”
kung-fu-kenny Knowledge

Knowledge Darts Vol. 24: The Dangers Of Pivoting To Video

And other concerns
Fuzzy Beard Hey, You're Cool

Hey, You’re Cool! Fuzzy Beard

“I redid Nas’ album through the eyes of a 10-year-old—it’s called ‘Fuzzmatic’”
inspectah-deck Music

The Wu-Tang Clan Swing Swords at Martin Shkreli on “Lesson Learn’d”

“When the streets goin’ to learn, the Wu-Tang don't play?”
young-thug-carnage Music

Are Young Thug and Carnage Planning a Sequel to ‘Young Martha’?

Check out the dynamic duo’s new EP
kingsmen-eggsy Film

Film vs. Comic: ‘Kingsman: The Golden Circle’

How the new batsh*t film sequel compares to the latest series from Mark Millar
diamond-d Features

Diamond D and Jazzy Jay Remember The Making of ‘Stunts, Blunts & Hip Hop’

The 25th Anniversary of a slept-on classic
mexico-earthquake Features

Mexico City After The Quake: “We Must Help One Another”

Mexico will rise again
nypd at the site of the troy ave shooting by irving plaza a matter that is usually under the watch of new york city's hip hop police/ rap unit News

Complaint Reveals Racial Discrimination In NYPD’s Infamous “Rap Unit”

Are you surprised?
kari-primary Features

Kari Faux Hits Her Stride on ‘Primary’

The ‘Insecure’ favorite went back to her childhood bedroom so she could feel like herself
ay-z numb encore live lounge Music

JAY-Z Delivers Emotional Performance of “Numb/Encore” at BBC Live Lounge

“This is for Chester”
chanhays Music

PREMIERE: ChanHays ft. The Cool Kids “New Bag”

“I’ma rap, f*ck the trap”
trippie-redd Features

Trippie Redd and Goose the Guru on Lil Wayne Collabs & ‘A Love Letter To You 2’

“We want to be timeless”