Open Space: Master P

Master P isn’t ready to concede everything to the internet just yet, but that doesn’t make him an old man. The No Limit founder knows a thing or two about resisting instant satisfaction, and that discipline has brought him a Hall of Fame-caliber career, and plenty more still to come.

“You can go online and hustle now,” says Master P, as he recalls the days when he had to fly to every city to drum up buzz for his product. “But don’t only rely on the online marketing, because you still need to touch the people. I tell artists all the time, ‘You could be the biggest thing on social media or the internet, but if you don’t touch the people, it’s not going to be genuine love.’”

P, who is in the early stages of developing a co-ed professional basketball league—perhaps drawing some inspiration from his West Coast brethren Ice Cube—also recalls details about his own early come-up, which included turning down a $1 million deal from then-Interscope exec Jimmy Iovine.

“I realized, if this guy is offering me one million dollars, how much am I really worth? It must be 10, 15, 30, 40.” Turning down a seven-figure check for a daily routine of selling mixtapes out of your car? That’s the type of determination that birthed the No Limit era in the South.

“Miss Irene, she said ‘Bright Eyes,’ you’re going to be a star,” said Master P, as he reminisced on his early youth. That teacher was onto something.

With the 20th anniversary of Master P’s Ghetto D approaching on Saturday, the self-proclaimed Mr. Ice Cream Man sat down for the latest edition of MASS APPEAL’s “Open Space” to reflect on his life, collaborating with Solange on A Seat at the Table, the importance of giving back and “instant grits” rappers. Check it out above.

Related Posts

Video
Video

Open Space: Thouxanbanfauni

Video
Video

Open Space with Kodie Shane

Video
Video

Open Space: Nessly

Video
Video

Open Space: Smino

Video
Video

Open Space: Rico Nasty

Ad

Latest News

News

Pete Rock Drops the Hammer in Instagram Response to Waka Flocka

“I just think y'all can't do what we did”
lavar ball donald trump Sports

LaVar Ball Doesn’t Have a ‘Thank You’ for Trump: “Who?”

LiAngelo took the high road; BBB’s fearless leader isn’t
News

Meek Mill Has Been Released from Solitary Confinement

A small but important victory
Teslas Music Video

PREMIERE: Tesla’s Ghost “Zero Hour” Video

It's a mob meeting
Gilles Hey, You're Cool

Hey, You’re Cool! Gilles

Get familiar with the Atlanta-bred lawyer/rapper: "People think it's a gimmick"
kanye west News

Kanye West is Producing Albums For Every G.O.O.D. Music Artist

Yeezy Season has returned
mike sits on his rooftop in the god's with me music video Music Video

A Higher Power Watches Over MIKE in New “God’s With Me” Video

Church in these streets
body-cameras News

Study: Police Body Cameras Have Problems, But Are Still Necessary

Some things never change
chance the rapper dwayne wade News

Chance the Rapper and Dwayne Wade Are Co-Producing a Film on Chicago Basketball

And you say Chi City!
Evidence Music Video

Evidence and Jason Goldwatch Show You Their Los Angeles in “Jim Dean” Video

"Walkin' in the rain off the Jim Beam / Dreams broken on the boulevard, Jim Dean"
Music

Read This in Auto-Tune: T-Pain’s New Album, ‘Oblivion,’ is Here

Still snappin'
seven1 Music

PREMIERE: SeVen1 ‘Sinners Remorse’ EP

"These shorties is f*cked up / They kill but can't hustle"
moneybagg yo youngboy never broke again Music

Youngboy NBA and Moneybagg Yo Team for Conceptual ‘Fed Baby’s’ Album

Against the law
Willie Music Video

PREMIERE: Willie The Kid x V Don “Blue Notes” Video

"The love kept me afloat, the hate kept me on my toes"
plane News

Pilots Have a New Hobby — Drawing Dicks in the Sky

Excuse me as I f*ck the sky
CoteKid Reviews

Check Out SpaceJam Bo’s Exciting New Mixtape ‘Cote Kid’

Montgomery's finest