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Mass Appeal’s Local Lookbook Guide to Surviving Black Friday

Photos By: Ruben Henriquez

Thanksgiving can be blissful and it can be hellish at the same damn time, depending on your circumstances and preparation. You’re seated next to your great aunt who keeps telling you about her ailing cat population? That’s what the bottle of Jameson in the cupboard above the fridge is for. Perfect opportunity to “lay down” and watch the game in drunken silence.

And if you brave the hysteric state that is Black Friday shopping, similar rules apply. Have a well-rehearsed plan, lace up Adrian Peterson’s cleats, sip any left over Jamo, light a jay, bring a friend for back-up, moral support, and an extra set of eyes and arms. But even the most-prepared can get caught off guard. That pair of sneakers you and your homie spotted at the same time? The only size left above 8 is an 11, which you both just happen to be.

Well, in the natural giving spirit that we find ourselves so frequently in, we put together a Black Friday survival guide lookbook to help you walk out with exactly what you want, and know how to deal when love changes, and best friends become strangers.

Thank you to the kind folks of Reed Space, Shut NYC, The Good Company, and Kith NYC, who let our very own Adrian Nuñez and rapper Lakutis showcase some of their freshest gear while learnsing the shopping public on this most greedy of holidays.

The Reed Space

Photo from Mass Appeal's Guide To Surviving Black Friday on location at Reed Space, featuring items available in-store.

On Adrian (Left):
Skulls “Dark Night” Suede 5 Panel Cap $40
Staple “Bushwick” Sweater $64
Publish Trouski Wool Jogger Pants $110

On Lakutis (Right):
Stussy 8 Ball Cuff Beanie $30
Stussy 8 Ball Tie Dye Tee $36
Reason Alma Mater Varsity Jacket $135
Unyforme Hammer Pants $100

Photo from Mass Appeal's Guide To Surviving Black Friday look book shot at Reed Space featuring items available in-store.

Stussy x Yo! MTV Raps “Slick Rick” Hoodie $80

Photo from Mass Appeal's Guide To Surviving Black Friday shot on location at Reed space, featuring items from Staple and Stussy.

On Lakutis:
Stussy “8 Ball” Cuff Beanie $30
Stussy “8 Ball Tie Dye” Tee $36
Unyforme “Hammer Pants” $100

Photo from Mass Appeal's Guide To Surviving Black Friday look book featuring Items available in-store at The Reed Space.

On Adrian:
Huf “Quincy” Snapback Cap $40
Penfield “Rockwool” Vest $280
MHI “Check Shooter” Flannel $110

On Lakutis:
WESC “Leopard” Crew Neck $64

Shut Mechanics

Photo from Mass Appeal's Guide To Surviving Black Friday look book featuring items available at Shut Mechanics.

On Adrian:
Shut “Architects” Pocket Tee $25
Shut x Coal Beanie $20

On Lakutis:
Shut “Snakes” Tee $25
Cyber Script Deck $52

Photo from Mass Appeal's Guide To Surviving Black Friday look book featuring the Twills Deck available at Shut Mechanics.

Shut Twills Deck $60

Photo from Mass Appeal's Guide To Surviving Black Friday cookbook featuring items available at Shut Mechanics.

On Adrian:
Harold Hunter Foundation “Legends Never Die” Tee $25
On Lakutis:
Shut “The Don Gordon” Tee $25

The Good Company

Photo from Mass Appeal's Guide To Surviving Black Friday featuring items available at The Good Company.

On Adrian:
FUCT “College” Snapback $40
Vintage Jacket $1400

On Lakutis:
Vintage Jerry Springer Snapback
Vintage Nelly Tee $60
Rip N Dip “Sinner” Button Down $50

Photo from Mass Appeal's Guide To Surviving Black Friday look book featuring vintage items available at The Good Company.

On Lakutis:
Vintage Anaheim Ducks Beanie
Dertbag “Glow in the Dark” L/S Tee $42

Kith NYC

Photo from Mass Appeal's Guide To Surviving Black Friday, featuring the Ronnie Fieg Daytona Apparel.

On Adrian:
Kith x Starter “BK” Hat $45
Kith “Daytona-Tech” Heather Pullover $115
Kith “Daytona Tech” Heather Terry Sweatpants $100

On Lakutis:
Kith “Daytona-Tech” Navy Pullover $115
Kith “Daytona-Tech” Navy Terry Sweatpants $100
New Balance 576 “Camo Pack” Grey $160

Photo from Mass Appeal's Guide To Surviving Black Friday featuring items available at Kith NYC.

On Adrian:
Kith x Starter “Us” Snapback $45
Kith x Golden Bear Varsity Jacket $400
Kith Mercer Pants “Herringbone” $135

On Lakutis:
Kith x Golden Bear Varsity Jacket $400
Kith Mercer Pants “Pacific” $135

Store Information

The Reed Space
151 Orchard St.
New York, NY 10002
212-253-0588
Black Friday Hours: 11AM-7PM

Shut Mechanics
158 Orchard Street
New York NY 10002
212-420-7488
Black Friday Hours: 1PM-7PM

The Good Company
97 Allen St.
New York NY 10002
212-966-0903
Black Friday Hours: 11AM-7PM

Kith NYC
Manhattan
644 Broadway
New York, NY 10012
646-648-6285
Black Friday Hours: 6AM-9PM

Brooklyn
233 Flatbush Ave.
Brooklyn, NY 11217
347-821-420
Black Friday Hours: 6AM-9PM

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