NAS SXSW Takeover Mass Appeal

Mass Appeal & Grooveshark’s SXSW Takeover Recap

This year we pulled out all the stops for our SXSW Takeover. We had a hip hop legend – Nas. Sub-culture super stars – Flying Lotus and Thundercat. And even a jazz trio – BADBADNOTGOOD. From hip hop heads to hipsters, we brought a little something for everyone down to Austin, Texas.

We’d like to give a big thank you to our co-presenter Grooveshark and all of our sponsors: Slowbucks, Monster Headphones, Subway, New Era, Rabbl, Al Capone and Beartrap. Most importantly, thank you to the fans! You braved the long lines for a few hours of great music and made it a night to remember. Check out the recap video above and Van Style’s photos from the event below.

ASAP Rocky jumps into crowd

ASAP Rocky on stage

Nas rocks the mic

Nas rocking the MA crew neck

Nas gets the crowd hype

Boldy James on stage

Boldy James rocks the mic

BOB and the twerk team

BOB faints from twerk

BOB plays the guitar

BOB hypes up the crowd

BOB brings Future out

ASAP Rocky at our SXSW stage

ASAP Mob get live

ASAP Mob take the stage

Captain Murphy rocks the stage

Thundercat on our SXSW stage


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