M.I.A. Beck's

M.I.A. Brews Beck’s New Label

Musicians branding themselves on the same libations consumed by their listeners got a little more interesting when Beck’s got in on the game with M.I.A. “Live beyond labels” is the mantra driving the campaign, that started with Karl Lagerfeld, and Jean Paul Gaultier. Even if the bottle’s new look doesn’t make you do frog leaps to the bar, M.I.A.’s choice to give Beck’s a facelift is a little more thoughtful than you’d expect from just another music x art collaboration. She says:

“It’s a cell. It’s not defined by money or by boundaries and identity, defined by geography. It gives everybody the same amount of power to have the power of thought. To me as an artist, all I know, is that the opportunity to create art and put it out there in the world — whether it’s on a Beck’s bottle or you’re hanging up in a gallery — there’s a responsibility that goes with it. Everyone has the power to think in the best way possible. Hopefully it inspires people to be the best way possible.”

In the midst of her description of the artwork, there’s a line sheet that shows some familiar designs that have been part of the branding seen on the cover of her “Bad Girls” single. She’s smartly connecting her music with the visuals seen on the covers for her music, to her current Twitter handle. The choice of this cell blending a yin and yang, mixed with abstract imagery and her namesake, is making her the center of attention, sans controversy. Look at how she’s incorporated the cell elsewhere below.

VICKI LEEKX WEBSITE
Vicki Leekx M_I_A

M.I.A. KALA
M.I.A. Kala Cover

M.I.A. “BAD GIRLS” COVER
M.I.A. Bad Girls Cover Art

M.I.A. “BAD GIRLS” COVER 2
M.I.A. Bad Girls Alt Cover Art

M.I.A. “BAD GIRLS” COVER 3
MIA-BAD-GIRLS-COVER

M.I.A.’S TWITTER AVATAR
M.I.A. cell Becks

Related Articles

Art
Art

Ni@@as in Paris: Video Graffing

Art
Art

Philadelphia’s Encrypted Script

Art
Art

Lettersman: Greg Lamarche

Art
Art

Victor Reyes “The Jungle” Exhibit

Art
Art

Color Me Rad: Hit Lab NZ Brings Animation Home

Art
Art

JR and Liu Bolin, More Than Meets The Eye

Ad

Latest News

TrumpFakeMagCovers Features

Fake Trump Magazine Covers We’d Like To See

Something new to hang on the golf club wall
summer-jam-2001 Music

Summer Jam 2001 Became the Hot 97 Concert’s Defining Year

Back when the King of Pop met the King of Rap, and Beyoncé got booed
the trp, better, nesta, funk, rnb, orange Music

PREMIERE: The Trp Are Feeling “better” With Nesta

A funk tune that'll turn a bad trip into a good day
prodigy-funeral News

Prodigy’s Memorial Service Will Be Open To The Public

"I put my lifetime in between the paper's lines"
the first-ever interview with 'grateful' executive producer asahd khaled Features

Exclusive: The First-Ever Interview With Asahd Khaled

The 'Grateful' executive producer waxes baby poetic on his two smash hits, breastfeeding in public and more.
jay-z Features

JAY-Z and The Blueprint For Greatness

The man synonymous with hip hop chases a classic
donald-trump-fake-time News

TIME Magazine Would Like Trump To Take Down FAKE Mag Covers

We got your fake news right here!
jumi lite, litefeet, japan Dance

Hey, You’re Cool! Jumi Lite

Bringing litefeet dance culture to Japan
wifisfuneral the listening room Music

New Music From Wifisfuneral, Wiki, Meyhem Lauren and More

The Listening Room (June 27, 2017)
kevin-durant Sports

Kevin Durant Congratulates Russell Westbrook in the Weirdest Way

WTF is YouTube's Community feed feature?
jerome-juv-bauer-prodigy-tribute-art Art

18 Tribute Pieces of Art for Prodigy

All over the streets he done took
Karem/Sanders News

Reporter Calls White House Deputy Press Secretary On Her BS

The war between the press and the Trump administration rages on
kendrick lamar drops new video for "element." Music Video

Kendrick Lamar Hands Out a Proper Fade in “ELEMENT.” Video

Pull up, hop out
squidnice Features

Why Keeping It Real Is A Priority for Squidnice

"If I’m broke, I’m broke. I speak the truth. I just make it sound good.”
GOP News

LOL At These Honky-Tonk Republicans Who Can’t Repeal Obamacare

Long Live Obama
Lansing News

Cop Caught Threatening to Kill a Black Teen

A 15-year-old in Illinois is the latest whose life is put in jeopardy