Screen Shot 2013-12-09 at 3

Lucid FC Winter 2013 Delivery One Lookbook

With a successful collaboration at The Good Company under their belt, the minds behind Lucid FC are at it again with their upcoming  Winter ’13 collection. The first delivery ditches the ratchetness and makes good on their vision of gearing toward a “timeless feel,” featuring simple, clean pieces sure to anchor any man’s winter wardrobe. In regard to inspiration Betts DeHart says, “We put together inspirations from working wear, and made it our own. We prefer more simplistic designs, so we really hope that it translates with the style video lookbook, along with the collection, which was handmade right here in the USA.”

Directed by Reginald Levy, the video showcases an array of pieces including pocket tees, hoodies, corduroy button ups and reversible bomber jackets. The palette selection is perfect for the winter months, and the items employ a logo-heavy technique. Also heavily featured amongst the collection is a unique take on branding. Certain pieces include the brand’s url, a look that certainly won’t work for everybody. However, Lucid’s execution makes for a solid first delivery of what’s to come from two of Atlanta’s finest streetwear designers.

The Lucid FC Winter 2013 Collection will be available on Saturday, Dec. 14th via

Still from Lucid FC Winter 2013 Collection Lookbook, featuring the green pocket tee.

Photo of the Lucid FC Winter 2013 Collection Blue Light Weight Bomber Jacket, which features white logo embroidery on the back. Photo of the Lucid FC Winter 2013 Collection Black HeavyWeight Reversible Bomber Jacket, which features heavyweight goose and is reversible in orange. Photo of the Lucid FC Winter 2013 Collection American Flag HeavyWeight Reversible Bomber Jacket, which features the American flag embroidered along the back. Photo of the Lucid FC Winter 2013 Collection Burnt Orange Pocket Tee, which features grey patch logo on pocket.

Photo of the Lucid FC Winter 2013 Collection Black American Flag Pocket Tee, which features logo on pocket and American Flag on back.

Yo! Adrian encourages you to keep it simple stupid!
Twitter: @_YOADRIAN

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