milkcrate-beats-by-dre-thumb

Slick Rick, ScHoolboy Q & DJ Premier Put On For MilkCrate at the Beats By Dre Store

slick rick, aaron lacrate

Folks spilled drinks on each other at the Beats By Dre store in SoHo to hear Slick Rick, DJ Premier and ScHoolboy Q do their thing for Mass Appeal friend and Milkcrate Athletics impresario Aaron Lacrate. The occasion was to celebrate the launch of Milkcrate’s latest mix tape, and to give fans a preview of what’s to come; Milkcrate’s drippy and trippy yellow camo inspired Beats headphones, scheduled for release in a few weeks.

Stamped with the brand’s logo near the ear cups, the headphones were displayed in glossy milkcrates opposite a bar where alcohol, served by a cute and nervous bartender, lost battles to fruit juices in plastic cups.

Despite the weak drinks and and an even weaker sound system (the irony), Lacrate’s night was a hit. Sentimentally, it was wonderfully old school, with Rick telling stories and Premier bumpin’ Biggie, but we’re gonna need Beats By Dre to do better with their sound system. More photos below.

Slick Rick and Aaron Lacrate at the Beats by Dre Store
Slick Rick and Aaron Lacrate
Shortys at the Beats By Dre Store
Photobomb!
Q-Tip at the Beats By Dre Store
Q-Tip
DJ Premier at the Beats By Dre Store
DJ Premier
Schoolboy Q at the Beats By Dre Store
ScHoolboy Q

milkcrate, beats by dre

Dee of Dee & Ricky

Ad

Latest News

News

Post Malone: Those Looking for Lyrics Need Not Bother with Hip Hop

Thanksgiving is wicked this year b
Wifisfuneral signs to Interscope Music

Listen to Wifisfuneral Sprint Alongside Dooney Montana on New Track, “Gotenks”

If it's a Dragon Ball Z thing better talk nice
News

21 Savage Weighs in on Hip Hop’s Generational Divide

Less scapegoating, more props
Style

A Tribe Called Quest Drops ‘Phife Dawg’ Capsule Collection

Phife would’ve turned 47 on Sunday
Music Video

Baseball Bats and Bentleys in CupcakKe’s “Cartoons” Video

New life for the quotable heatrock
News

LaVar Ball’s CNN Interview Was the Joke You Expected

Mr. Stay in Yo Lane swerved into a messy Chris Cuomo last night
alex-marlow, breitbart News

Make America Rape Again: Breitbart Editor Says ‘Rape Used to Mean Something’

Breitbart gonna Breitbart
Music Video

Dave East and Wiz Khalifa Team Up for Chaotic “Phone Jumpin” Video

Dave's most frantic and unpredictable video yet
pete rock black and white Features

The People Respond to Pete Rock Slamming Waka Flocka

Rap beef < social media commentary
lil pump Features

What’s Behind Hip Hop’s Fascination with Prescription Drugs?

A “profoundly anxious” generation in pain
Music Video

PREMIERE: Haze “23rd of April” Video

Grubby Pawz on the beat
Donn T Music Video

PREMIERE: Donn T ft. Chill Moody “Clear” Video

Questlove's sister has got soul
Lil Peep and Lil Tracy Music Video

Lil Peep’s “Cobain” with Lil Tracy Finally Has a Video

The 'Hellboy' classic rides again
haiti News

Donald Trump Moves to Deport 59,000 Haitians

Racist-in-Chief strikes again
raekwon Features

The 36 Best Raekwon Solo Cuts, Ranked

"My thug-related style attract millions, fans"
Momo PIxel's 'Hair Nah' Hey, You're Cool

Hey, You’re Cool! Momo Pixel, Creator of ‘Hair Nah!’ Video Game

"I was trying to explain how it feels when people touch your hair"