milkcrate-beats-by-dre-thumb

Slick Rick, ScHoolboy Q & DJ Premier Put On For MilkCrate at the Beats By Dre Store

slick rick, aaron lacrate

Folks spilled drinks on each other at the Beats By Dre store in SoHo to hear Slick Rick, DJ Premier and ScHoolboy Q do their thing for Mass Appeal friend and Milkcrate Athletics impresario Aaron Lacrate. The occasion was to celebrate the launch of Milkcrate’s latest mix tape, and to give fans a preview of what’s to come; Milkcrate’s drippy and trippy yellow camo inspired Beats headphones, scheduled for release in a few weeks.

Stamped with the brand’s logo near the ear cups, the headphones were displayed in glossy milkcrates opposite a bar where alcohol, served by a cute and nervous bartender, lost battles to fruit juices in plastic cups.

Despite the weak drinks and and an even weaker sound system (the irony), Lacrate’s night was a hit. Sentimentally, it was wonderfully old school, with Rick telling stories and Premier bumpin’ Biggie, but we’re gonna need Beats By Dre to do better with their sound system. More photos below.

Slick Rick and Aaron Lacrate at the Beats by Dre Store
Slick Rick and Aaron Lacrate
Shortys at the Beats By Dre Store
Photobomb!
Q-Tip at the Beats By Dre Store
Q-Tip
DJ Premier at the Beats By Dre Store
DJ Premier
Schoolboy Q at the Beats By Dre Store
ScHoolboy Q

milkcrate, beats by dre

Dee of Dee & Ricky

Ad

Latest News

kanye west News

Kanye West is Producing Albums For Every G.O.O.D. Music Artist

Yeezy Season has returned
mike sits on his rooftop in the god's with me music video Music Video

A Higher Power Watches Over MIKE in New “God’s With Me” Video

Church in these streets
body-cameras News

Study: Police Body Cameras Have Problems, But Are Still Necessary

Some things never change
chance the rapper dwayne wade News

Chance the Rapper and Dwayne Wade Are Co-Producing a Film on Chicago Basketball

And you say Chi City!
Evidence Music Video

Evidence and Jason Goldwatch Show You Their Los Angeles in “Jim Dean” Video

"Walkin' in the rain off the Jim Beam / Dreams broken on the boulevard, Jim Dean"
Music

Read This in Auto-Tune: T-Pain’s New Album, ‘Oblivion,’ is Here

Still snappin'
seven1 Music

PREMIERE: SeVen1 ‘Sinners Remorse’ EP

"These shorties is f*cked up / They kill but can't hustle"
moneybagg yo youngboy never broke again Music

Youngboy NBA and Moneybagg Yo Team for Conceptual ‘Fed Baby’s’ Album

Against the law
Willie Music Video

PREMIERE: Willie The Kid x V Don “Blue Notes” Video

"The love kept me afloat, the hate kept me on my toes"
plane News

Pilots Have a New Hobby — Drawing Dicks in the Sky

Excuse me as I f*ck the sky
CoteKid Reviews

Check Out SpaceJam Bo’s Exciting New Mixtape ‘Cote Kid’

Montgomery's finest
cyhi the prynce Video

Off The Record: CyHi the Prynce on Kanye West’s “FourFiveSeconds”

“I thought [Kanye] was gonna get Bruce Springsteen on it or something.”
jay-z News

JAY-Z Advocates for Meek Mill, Ties Case to Larger Cause in New York Times Op-Ed

"Instead of a second chance, probation ends up being a land mine"
6ix9ine-trippie Features

A Brief History of the Trippie Redd and Tekashi 6ix9ine Beef

It was all good just a few months ago
Yujia Hu Hey, You're Cool

Hey, You’re Cool! Sushi Master Yujia Hu

"I think of sushi as another form of art"
smokepurpp lil peep Music

New Lil Peep Song with Smokepurpp Surfaces Just Hours After His Death

"Think I’ma die no joke, take a couple Xans with the coke”