Forget the Pacers, LeBron James Wants to Talk Kendrick Lamar

Last night, the Indiana Pacers looked to have a Game 3 victory in the bag—one that they desperately needed—in their first-round series against the Cleveland Cavaliers. Then LeBron James happened. And happened. And kept happening, until the Cavs had secured a ridiculous comeback victory after being down 26 points, a tie for the biggest playoff comeback ever. (This all happened while Kyrie Irving and Kevin Love sat the entire 4th quarter.) After a performance like that, you would think LeBron would be excited to talk basketball during his postgame press conference. Nope. Instead, the King had a much better time talking reporters’ ears off about Kendrick Lamar.

“I’m curious, have you had a chance to listen to the new Kendrick Lamar record?” started a reporter. “[What are] your thoughts on that? Is it better than his last one?” You can tell by the face LeBron made once the reporter said “new Kendrick Lamar record” that a mini-rant was coming. It’s the face I imagine my uncle would make if I asked him how much better life was without technology.

It might have seemed like an awkward time to bring up a rap album to some, but LeBron’s reputation with Kendrick Lamar music precedes him. It was LeBron’s public pleading with Top Dawg Entertainment founder Anthony Tiffith on Twitter that led to the release of Kendrick’s untitled unmastered. album in March of last year. He was also on Instagram Live previewing Kendrick’s DAMN. album hours before it was released last week. Here’s what he had to say about Kendrick

I haven’t stopped listening to it since he sent it to me. I don’t even know if that was last week or not before it came out. The guy is an unbelievable talent. His wordplay and his lyrics is unbelievable. And it hit home for me at times because I was a kid that grew up in the inner city. His story of, the notion of you either play basketball or sell drugs or that’s it. There’s no out. You become a statistic. As an African-American kid growing up in the inner city, they don’t believe that you can get out and become something. That’s why I’m able to relate to a lot of his lyrics and relate to a lot of his stories. So he’s an unbelievable artist, an unbelievable person. I’m glad he’s able to put those words on to a track and then for all of us to be able to hear it. For me, I definitely appreciate it.

Is this guy an All-Star or an A&R? Don’t look for many more comments from LeBron on Kendrick; he’s adhering to his ‘zero dark-whatever’ social media ban until after the playoffs, which will extend at least to the 2nd round, now that they’ve pushed the Pacers to the brink of elimination.

On Kendrick’s end, things aren’t looking too bad either. HITS Daily Double is now reporting that the “DNA.” rapper is definitely on pace to best Drake’s More Life first-week figures for the best debut of the year. (For most of the week, sales rumors pointed to that tug-of-war being a bit of a dead-heat.) And to add to the excitement, Kung Fu Kenny has confirmed the existence of “more music.”

You Kendrick’d out yet? Didn’t think so.

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