kendrick lamar in an ad for the nike cortez sneaker
Photo: Nike

Kendrick Lamar Signs with Nike

Kendrick Lamar has inked a deal with Nike, according to the rapper’s own tweet, posted this weekend. “Cortez. Since day one,” reads a Twitter post uploaded Saturday afternoon, along with a picture of him wearing the shoe during a performance.

The move ends Kendrick’s relationship with Reebok, a partnership that began just before the release of the rapper’s To Pimp a Butterfly album in 2014. The latest of those shoes was released as recently as January of this year: the Kendrick Lamar Reebok Club C, priced at just under $80. Over the last two years however, K. Dot spent much of his time pushing the brand’s Reebok Classic and Ventilator shoes, using custom designs promote an anti-gang violence narrative.

Though there’s little information about Kendrick’s Nike deal outside of the above tweet, it doesn’t take a ton of guesswork to figure out how it came to be. For several years, Kendrick has been spotted wearing Nike shoes and apparel, and his relationship with the brand’s Cortez sneaker extends beyond today’s promo. In fact, in his notorious “Control” verse, the Compton superstar vowed to only wear Nike Cortez as a bird-flip to rap’s ever-growing obsession with high fashion. In fact, he wore an all-white pair of the shoe to the MTV VMAs Sunday night.

Inking a deal with Reebok the very next year put a small wrinkle in that “Control” master plan, but the summer of 2017 has brought things full circle. Congrats to Kung Fu.

Related Posts


Kendrick Lamar Just Dropped New ‘DAMN.’ Merch


King Kendrick is Shooting a Documentary… We Think


Listen to Thundercat’s New Single, “Walk On By,” Featuring Kendrick Lamar


Kendrick Lamar Co-Signs… XXXTentacion?


Kendrick Lamar Really is King in Upcoming “Loyalty” Video


Latest News


PREMIERE: Booda French “Masterpiece”

King Kashmere whippin' the pot

It’s The Most Gluttonous Time Of The Year!

Happy Thanksgiving
Arin Ray Music

PREMIERE: Arin Ray “Stressin”

The Cincinnati singer keeps it real about relationships

Smoke A Blunt With Trippie Redd

Let's go to Mars!
Music Video

PREMIERE: Magno Garcia ft. King Author & Code 9 “Raise the Conscious” Video

Produced by Giallo Point

Knowledge Darts Vol. 28: Every Action Has An Equal And Opposite Reaction

Let's talk about something that really matters
Music Video

PREMIERE: Skipp Whitman “Slow Down”

"Momma told me slow down, I'm about to lose my control"

Lil Peep Vigils Occurring All Around the World

Pink candles for the Goth Angel Sinner
Music Video

PREMIERE: Baby Bash & Frankie J “Candy Coated Dreamer” Video

"She did it all for the dream"
N.E.R.D News

‘No_One Ever Really Dies’ Will Be Here for Christmas

The 7-year wait will soon be over

PREMIERE: KXNG Crooked “The MAGA Continues” + Horseshoe Gang “Shoes Fall Off”

COB is up in here!

Open Space: Lud Foe

From the real side of Chitown

PREMIERE: Agallah ft. Edo G. “Synthetic Thugs”

This duo aren't pulling their punches
ghostface-killah Features

The 36 Best Ghostface Killah Songs, Ranked

"This is real lizzife, ain’t nothin sweet God"
inspectah deck Features

The 36 Best Inspectah Deck Songs, Ranked

“I’m a modern day Langston Hughes, my slang rules”

Nicki Minaj and 21 Savage Join Farruko on “Krippy Kush” Remix

Latin trap arrives on the mainland