Kendrick Lamar i
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Kendrick Lamar “i” Lyric Video

Kendrick Lamar has shared the lyric video for “i,” the first single off his currently untitled upcoming sophomore album. The Rahki-produced track has made waves for its positivity, and the Christian San Jose directed video for the track only solidifies the message that though the world may be a dark place, you have to learn to love yourself. The video features dozens of diverse people making the heart symbol which is featured on the “i” artwork, as well as footage from Kendrick’s live performances.

Watch the video in the player above.

Learn who else has sampled the Isley Brothers’ 1973 soul hit “That Lady” on Sample Sunday here.

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