Kanye West adidas Yeezy release
noslideshow

Kanye West: MY adidas

“Creativity is my oxygen. I have to create. And I don’t care how crazy I look to anyone, as long as I can make the best product for all of you … So in June, we’ll see the new Yeezys”

Kanye West dropped a bomb on the sneaker world earlier today at the adidas Global Brand Conference when he announced the details on his first release with the company. Giving the equivalent of a TED talk (check out the full speech above) on the importance of being able to create without limits and making his art tangible through product, Kanye gave one of his most clear and concise speeches in recent memory – aka he didn’t rant.

It was all quite moving until I realized: PHARRELL CAME THROUGH SATURDAY NIGHT LIVE WITH THE SWAROVSKI STAN SMITHS BLING-BLANGING THIS PAST WEEKEND!

Nice try Kanye. We all know you’re one of the most competitive dudes in the game, especially when it comes to bragging rights (see: leather jogging pants and pumpkins with champagne in them). You saw your boy P on SNL with two Liberaces on his happy feet and decided you just HAD to upstage by announcing your release. Sure, this has probably been scheduled for weeks, but it’s all a little too convenient.

If this June release actually goes down, my guess is that Ye will push adidas for a drop on June 8, which is his birthday. However, it also happens to be a Sunday, so maybe June 7 is a better guess. Another important thing to note is that since Nike was the first to release a “Yeezy,” adidas may have to change the name of the sneakers to avoid any potential legal issues, which explains the rumors floating around that Kanye’s new kicks will be dubbed “Yeezis.”

Yeah, like adding an “i” to a product has ever worked for anyone before.

Related Articles

Kick Game
Kick Game

Kill the Field: The Flyest Cleats Out Now

Kick Game
Kick Game

Raf Simons Redefines the adidas Stan Smith

Kick Game
Kick Game

adidas Presents the Stan Smith Primeknit

Kick Game
Kick Game

Why Didn’t Pharrell Wear His Swarovski Adidas On Good Morning America?

Kick Game
Kick Game

adidas x Jeremy Scott JS Bones “Multicolor”

Kick Game
Kick Game

NYT Report: Pre-Pubescent Virgins Dominate Sneaker Reselling

Ad

Latest News

Music

New Music From: Young M.A., SZA, Joey Purp and More

The Listening Room (April 27, 2017)
trump-sleeping-no-sig News

Trump’s New Obama Care Replacement May Not Even Pass

Here's your Daily Blunt
Features

Remembering Jonathan Demme and His Masterpiece, ‘The Silence of the Lambs’

An appreciation of the departed director's terrifying and romantic Oscar winner
gift ngoepe first african player in mlb News

Gift Ngoepe Makes History as MLB’s First African-Born Player

South Africa native and Pittsburgh Pirates infielder Gift Ngoepe made sports history last night as the first African-born athlete ...
sza travis scott new video "love galore" Music Video

SZA Has Her Way With Travis Scott in “Love Galore” Video

So I guest featured for an ax murderer
Video

Open Space: SahBabii

Let it hit
News

Kenneth Cappello on His Cover for Lil Yachty’s ‘Teenage Emotions’

"Fuck people that want to hate"
lil uzi vert do what i want video Music Video

Lil Uzi Vert’s “Do What I Want” Video Has Finally Arrived

Uzi dances his way through some elegant views in the long-awaited video
In this 'Burn Motherfucker Burn' outtake, OG Skeeter Rabbit, a hip hop dance pioneer, explains some locking moves with deep ties to the dance's community. Dance

OG Skeeter Rabbit Explains the Significance of Locking

This 'Burn Motherfucker, Burn!' outtake reveals the dance's ties to the community
larry-levan-contact-high Photography

Contact High: Shooting Larry Levan at the Paradise Garage

Bill Bernstein on going inside the DJ booth to photograph the legend
jid-freestyle-hot-97 Music

J.I.D. Bodies “Who Shot Ya” On His Funk Flex Freestyle

"Dad gave me the swag, God gave me my voice"
Young M.A drops her highly anticipated Herstory EP today, and the "OOOUUU" rapper proves herself to be both a dependable artist and person. Music

Young M.A’s ‘Herstory’ EP is a Dependable Story

"Fuck everybody else, it's all about M.A now"
wale is dropping his 'shine' album tomorrow News

Wale Pushes His ‘SHINE’ Release Date Up to Tomorrow

Get ready for the DMV rapper’s fifth LP
calvin harris is really going for it Music

Young Thug Announces Album Title of the Year

And he might actually release it next week
naughty-by-nature-nineteen-naughty-nine Music

Remembering Naughty By Nature’s ‘Nineteen Naughty Nine: Nature’s Fury’

“Hot damn, we wanna jamboree”
Music

HAIM Gets Serious With Paul Thomas Anderson

The sisters hit the studio with the master for the "Right Now" video