PREMIERE: Jayd Ink “Dark Skin” Video

It’s not just Golden Era hip hop that’s back, the ‘90s style of R&B that went hand-in-hand with classic rap is making its way back as well. Jayd Ink is a throwback to the days when the divas of rhythm and blues had just as much swag as rappers. This Toronto songstress reminds us of the strong and confident women that used to crush record sales (when that was a thing) like Mary J. Blige, En Vogue, and SWV. Even her voice harkens back to that time when R&B had a lot more variety and flavor.

“Dark Skin,” the video Jayd is dropping with MASS APPEAL today, has an important message: love the skin you’re in. Racism is clearly widespread in 2017, but colorism in the black community is just as prevalent. Jayd sings about being told she was “pretty for a dark skin” and questions this diss disguised as a compliment. She speaks on growing up in a rough hood, young love, and eventually learning to value herself. The visuals juxtapose images of Jayd nude in a milk bath with footage of her neighbourhood and dudes hugging the block. At one point she rocks a Nautica short suit and the retro look fits the vibe of the track perfectly. Have we piqued your interest yet? Check it out and see what you think.

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