jay z's new album, '4:44,' gets a release date.

Jay Z’s New Album, ‘4:44,’ Will Drop on June 30

We knew Jay Z was dropping something this month. The vague “4:44” posters were popping up all over the country, and they were recently updated to include a release date. Still there was a certain reluctance to throw the word “album” around. It would be too good to be true, right? Rumors of sessions with Swizz Beatz and Zaytoven and Mike Will Made-It were just that: rumors. Even when Damian Marley confirmed to Billboard that he’d been in the studio with Hov, the picture didn’t come together.

Then late Sunday night—Father’s Day—just two nights after his headline-making, post Hall of Fame–induction tweet spree, Hov impacted social media again with an album trailer, “Adnis,” named after his birth father. In it, Mahershala Ali practices his boxing jabs on a heavy bag, which is fleetingly supported by Danny Glover, who disappears then reappears during Ali’s boxing session. Over a melancholy set of keys, Jay raps, “Letter to my dad that I never wrote/ Speeches I prepared that I never spoke/ Words on a paper that I never read.”

Shortly after, TIDAL made the announcement everyone was waiting for. Jay Z’s 13th studio album, 4:44, arrives in less than two weeks on June 30. It will be available on Sprint’s exclusive TIDAL platform, which was created by way of the 33% stake in the streaming company Sprint purchased earlier this year.

The caliber of the actors who have been confirmed as being part of the project—Ali, Glover and Lupita Nyong’o—suggest that they weren’t merely roped in for 60-second trailers. Jay could be following in his wife’s Lemonade footsteps and going the visual album route. The first trailer, which you can watch here, also starred Ali and Glover, along with Nyong’o.

Details of Sprint and TIDAL’s exclusivity haven’t yet been revealed, but this isn’t the first time Jay’s gone that route. His last album, Magna Carta Holy Grail, was released exclusively through a Samsung app in 2013, the result of a revolutionary deal that secured an RIAA Platinum plaque for the LP before it was released wide to the public. The album was available only through the Samsung app—save bootleggers of course—for a full four days before it began arriving at other digital retailers and physically in stores.

We’ve seen varying protocols when it comes to TIDAL exclusivity recently, including a couple of mishaps. Rihanna’s ANTI album was expected to be available exclusively on the platform in 2016, but it sprung an early leak that complicated its release. Conversely, Kanye West’s The Life of Pablo was to be available directly after his Madison Square Garden listening session last year; that album couldn’t be streamed on the platform until nearly three days had transpired. Rihanna’s ANTI album would be made available within a week to other retailers, while Kanye’s didn’t hit Apple Music or Spotify for several weeks.

Chances are, nothing—not even a paywall—will prevent true Jay Z fans from digging in two Fridays from now, but it’ll be interesting to see how this release is handled.

Related Posts


Whatever ‘4:44’ is, Jay Z is Dropping it This Month

Music Video
Music Video

JAY-Z Explains Why “Jay Z” is Dead in “Kill Jay Z” Footnotes


Sprint Acquires 33 Percent Of TIDAL For Estimated $200 Million


How is JAY-Z’s ‘4:44’ Already Certified Platinum?


Ranking the Songs From JAY-Z’s ‘4:44’


Latest News

westside gunn Features

Westside Gunn and the Great Griselda Takeover

Respect the Almighty, no matter what language it's in
offset Features

Offset’s 15 Best Verses of 2017

Woo! Woo!
serious jones Video

Stairwell Freestyle: Serius Jones

Serius as a heart attack
antwon Music

The 10 Best Underground Mixtapes of 2017

You up on this?
adam22 Features

Adam22 of the ‘No Jumper’ Podcast Smashed the Like Button for SoundCloud

"When I'm getting hate, I can tell how to translate the hate into what they want from me"
donald trump Features

Donald Trump’s 31 Worst Tweets of 2017 (So Far)

He still has 21 days left for more misery
grownboitrap Video

Open Space: GrownBoiTrap

"Haitians don't play about that"
21 savage Features

21 Savage’s 10 Biggest Surprises of 2017

A weird 12 months for one of the year's breakout stars
remy ma Features

Wonder Woman: How Remy Ma Changed The Game For Female Rappers in 2017

"Contrary to popular belief, I'm not a bully. I actually bully the bullies"
J. Cole sitting on a porch in hockey jersey Features

Reexamining J. Cole’s ‘4 Your Eyez Only,’ One Year Later

This is a novel, everything else was the Cliff's Notes
Mixtape Art

Star Wars Meets Hip Hop On DJ Chong Wizard’s ‘The Last Mixtape’

You should be as excited about this mixtape as the movie
hopsin Video

Open Space: Hopsin

"If I feel like I'm a piece of sh*t, I'm going to be the coolest piece of sh*t to ever walk the earth"
Morlocks Knowledge

Knowledge Darts Vol. 30: Why Underground Rap Will Never Die

I'm still underground like a motherf*cking Morlock
beenie man Features

Murda She Wrote: Beenie Man, Konshens, Tarrus Riley, Aidonia x Govanna

The best real dancehall music right now
pineapple citi Music

So What If 50 Cent Stole Her Song? New Jersey Rapper pineappleCITI Is Moving On

The last thing she wants is for 50 to outshine her music
g herbo Video

Smoke a Blunt with G Herbo

“You need to be paranoid when you ain’t on some weed, ‘cause shit be going over your head.”