PREMIERE: Jah Cure “Telephone Love” Video

It’s been a minute since we’ve seen something new from Jah Cure. The reggae star has been relatively quiet since his Grammy-nominated 2015 album The Cure,  which many predicted would take the trophy. “I was so convinced,” he says today. “Cause ya know, sometimes we just know without a doubt that no other album is stronger than ours.” Despite not bagging the award, Cure is not about to let a little bump like that get in his way “Listen,” he says, “I have so much to give and deliver… I like the taste of the Grammy nomination feel in the mouth,” Cure adds. “So now I’m working hard on this album. I just wanna present with so much quality.”

Any time the “World Singer” drops something you know it’s going to be worth checking out. So when the artist’s own IyaCure Producitons released the single “Telephone Love” last September, the reggae world took notice.

“It’s a topic that’s worldwide,” the singer says. “People are traveling, they’re far, living the artist life. You send your love through the telephone. You know? Businessmen and travellers… a man will work out of his country away from his family for a couple years. Make love on the telephone—and then they come back.”

“This is just the tip of the iceberg,” he says of the song. “I just wanna get this album out now. I wanna produce some different kind of work right now. I have wonderful ideas just bursting up inside of me.”

On his forthcoming project, which the artist says is finished but not yet submitted to V.P. Records, Cure distills a culmination of his experiences, songs filled with soaring melodies and vocals that can make you feel slightly giddy inside. “I wanna use words and metaphors and topics that are timeless,” he says. “I don’t wanna do music just for today. I want it to live on even after I retire or whatever.”

Today MASS APPEAL proudly premieres the music video for “Telephone Love,” the first single from the highly anticipated album, directed by Jus Bus, who formerly directed Cure’s globe-trotting video “Rasta.” The new visuals were shot in Antigua, a former British colony like Jamaica, which still has a few classic British red phone booths scattered about—you can hardly even see those in London anymore! “Yeah man, the old time phone box was just on the beach we were going to use,” Cure says. Answer the call up top. It’s for you.

Related Posts


PREMIERE: Dre Island “M-16” Video


Study: Canines Totally Into Reggae Music

Music Video
Music Video

PREMIERE: Christopher Ellis “Here We Are” Video

Music Video
Music Video

PREMIERE: Randy Valentine “Black Cinderella” Video


Easy (Star) Listening: How the Schmaltzy Sounds of “AM Gold” Influenced Jamaican Music


Latest News

same Hot Takes

It Was a Type Beat Year

The search for something new in a year of sameness
shea serrano Features

Shea Serrano Quit His Teaching Job, Now He Has Two Best Sellers and Two TV Shows

"It is funny to just walk in and just be a Mexican, because I’m usually the only one there"
mf doom Features

The 10 Best DOOM Songs of 2017, Ranked

Even after 'The Missing Notebook Rhymes' went missing, the masked villain still caused havoc
worst cops Features

The Worst Cops of 2017

The hall of shame
donald trump Features

32 Songs That Dissed Donald Trump in 2017

The "F.D.T." wave
lil peep News

R.I.P. Gus, Long Live Lil Peep

Resisting nostalgia at the speed of the internet
88 rising Features

Sean Miyashiro of 88rising Connected the Cultures

With 1.25 million YouTube subscribers and a gang of talent, 88rising controlled the new East-West flow
eminem Video

Eminem By the Numbers

You may know how many f*cks he gives, but what about the other crucial figures from Slim Shady's career?
tape Features

Why 2017 Was Rap’s Year of the Tape

Seven labels explain why they're still rewinding cassettes back
safdie brothers Features

The Safdie Brothers Got Gritty as 2017’s Filmmakers to Watch

"You might not like the feeling that you're feeling, but you can still be entertained by that feeling."
best albums Features

The 25 Best Albums of 2017

The essential sounds that defined one very strange year
hey arnold Humor

Everything About Christmas is Awful, Except the ‘Hey Arnold!’ Special

The one redeeming thing about this trash holiday
combat-jack Features

Knowledge Darts Vol. 32: Winter Solstice

I never got to say thank you
jeezy Video

Open Space: Jeezy

"You can’t just crush a diamond with a rock. It’s hard, it’s tough. But it’s bright."

Rhythm Roulette: Boi-1da

The wait is over
remy ma Video

Open Space: Remy Ma

"Female rapper—what the f*ck is that?"