Screen Shot 2016-12-28 at 2

Ice Cube to Start Basketball League For Retired NBA Players

Ice Cube has been prolific with a myriad of projects in the twilight of his solo career, like playing Coachella, co-producing the Straight Outta Compton N.W.A biopic, and stepping in front of the camera for another blockbuster with Kevin Hart, Ride Along 2. Now, Cube is trying his hand at league founder, as he’s set to launch a summertime basketball league for retired NBA players next year called BIG3.

Cube will be joined in this endeavor by former Deputy Executive Director of the NBA Player’s Association Roger Mason, who is resigning his post to become the commissioner and president of the new league, which Cube and Mason are partnering to form. Vague details about the format of the league have been unveiled by NBA whisperer Adrian Wojnarowski on Yahoo!’s The Vertical, including the number of teams it’ll initially consist of (8), its playing style (half-court, 3-on-3), and when we can expect it to be up and running (June).

In addition, the report revealed which former NBA players and stars have already made a commitment to BIG3 as players or coaches, including Gary Payton, Kenyon Martin, Stephen Jackson, Jermaine O’Neal, Rashard Lewis, and Jason Williams (!).

Cube, who drew up the venture with his business partner Jeff Kwatinetz, explained the inspiration behind the league to The Vertical. “I thought of this concept as a fan who got sick of seeing his heroes retire and not play anymore. A lot of these guys can still play once they retire – just not the back-to-backs or four games in five nights.”

In addition to the idea that there’s still a market for able-bodied former NBA stars, Cube insinuates that the 3-on-3 model, primarily reserved for casual pick-up games, should be played on a pro level. “I started to look at three-on-three basketball and wondered, ‘Why isn’t this played on a pro level?’ It’s the most normal form of basketball. And from there it was like, ‘Yo, why don’t we make this happen?’.”

For now, Cube, Mason and Kwatinetz are working diligently to set up a television deal for the league.

Related Articles


Allen Iverson to Join Ice Cube’s Basketball League For Retired NBAers As a Player-Coach


Ice Cube Speaks On How Big3 Will “Change The Game”


Latest News

wifisfuneral the listening room Music

New Music From Wifisfuneral, Wiki, Meyhem Lauren and More

The Listening Room (June 27, 2017)
kevin-durant Sports

Kevin Durant Congratulates Russell Westbrook in the Weirdest Way

WTF is YouTube's Community feed feature?
jerome-juv-bauer-prodigy-tribute-art Art

18 Tribute Pieces of Art for Prodigy

All over the streets he done took
Karem/Sanders News

Reporter Calls White House Deputy Press Secretary On Her BS

The war between the press and the Trump administration rages on
kendrick lamar drops new video for "element." Music Video

Kendrick Lamar Hands Out a Proper Fade in “ELEMENT.” Video

Pull up, hop out
squidnice Features

Why Keeping It Real Is A Priority for Squidnice

"If I’m broke, I’m broke. I speak the truth. I just make it sound good.”
GOP News

LOL At These Honky-Tonk Republicans Who Can’t Repeal Obamacare

Long Live Obama
Lansing News

Cop Caught Threatening to Kill a Black Teen

A 15-year-old in Illinois is the latest whose life is put in jeopardy
sizzla-drawing Music

Murda She Wrote: Sizzla, Gaza Slim, Alkaline, Vershon

The best real dancehall music out now
public enemy, black and white News

A New Public Enemy Album Is About to Drop

Believe the hype, it's official.
james harden risks it all for nicki minaj at nba awards Sports

Russ Won MVP, but James Harden Won the Night

You don't get the trophy unless you risk it all
twitter-fail-blogs News

WTF is Happening to Hip Hop Twitter Right Now?!

The Fail Whale is back with a vengeance

PREMIERE: BigBabyGucci Balls Out of Control On “Chris Paul”

Designer shopping and balling on them lames
big-baller-brand Hot Takes

LaMelo Ball Uses “Racial Slur” on Monday Night RAW—Just Like Vince McMahon

"Keep it up, my n****"
drake-stephcurry Sports

Drake Sends Steph Curry to the Sunken Place in ‘Get Out’ Parody

And roasts the entire NBA too
Daupe!, Tha God Fahim News

Do Tha God Fahim And Daupe! Media Have Beef?

The brand gets bitten by the culture vulture title