Screen Shot 2016-12-28 at 2

Ice Cube to Start Basketball League For Retired NBA Players

Ice Cube has been prolific with a myriad of projects in the twilight of his solo career, like playing Coachella, co-producing the Straight Outta Compton N.W.A biopic, and stepping in front of the camera for another blockbuster with Kevin Hart, Ride Along 2. Now, Cube is trying his hand at league founder, as he’s set to launch a summertime basketball league for retired NBA players next year called BIG3.

Cube will be joined in this endeavor by former Deputy Executive Director of the NBA Player’s Association Roger Mason, who is resigning his post to become the commissioner and president of the new league, which Cube and Mason are partnering to form. Vague details about the format of the league have been unveiled by NBA whisperer Adrian Wojnarowski on Yahoo!’s The Vertical, including the number of teams it’ll initially consist of (8), its playing style (half-court, 3-on-3), and when we can expect it to be up and running (June).

In addition, the report revealed which former NBA players and stars have already made a commitment to BIG3 as players or coaches, including Gary Payton, Kenyon Martin, Stephen Jackson, Jermaine O’Neal, Rashard Lewis, and Jason Williams (!).

Cube, who drew up the venture with his business partner Jeff Kwatinetz, explained the inspiration behind the league to The Vertical. “I thought of this concept as a fan who got sick of seeing his heroes retire and not play anymore. A lot of these guys can still play once they retire – just not the back-to-backs or four games in five nights.”

In addition to the idea that there’s still a market for able-bodied former NBA stars, Cube insinuates that the 3-on-3 model, primarily reserved for casual pick-up games, should be played on a pro level. “I started to look at three-on-three basketball and wondered, ‘Why isn’t this played on a pro level?’ It’s the most normal form of basketball. And from there it was like, ‘Yo, why don’t we make this happen?’.”

For now, Cube, Mason and Kwatinetz are working diligently to set up a television deal for the league.

Related Posts

Sports
Sports

Allen Iverson Apologizes to Ice Cube and BIG3

Sports
Sports

Ice Cube Has Suspended Allen Iverson from Big3

Sports
Sports

Allen Iverson to Join Ice Cube’s Basketball League For Retired NBAers As a Player-Coach

Sports
Sports

Ice Cube Speaks On How Big3 Will “Change The Game”

Sports
Sports

Allen Iverson is Being Investigated by Ice Cube’s Big3 League

Ad

Latest News

Sauce Heist Music

PREMIERE: Sauce Heist x Camoflauge Monk “Z-BO”

Bronx and Buffalo connect!
mase Music

Ma$e Drops Cam’Ron Diss “The Oracle”

Turning Holiday cheer to Killa season
Music Video

PREMIERE: Tedy Andreas “Ill Intentions”

"If you in my bedroom, hope it's still roach-infested"
Kool G Rap Features

Kool G. Rap Speaks on The Making Of ‘Live And Let Die’

Giancana tells the tales behind an underrated classic, 25 years later
czarquan and tony seltzer mixtape 'hunting season' Music

PREMIERE: Czarquan and Tony Seltzer Present ‘Hunting Season’

A dope mixtape coming out of New York's underground
Keith Sweat Knowledge

Knowledge Darts Vol. 29: Something Just Ain’t Right

In search of the real release date for Keith Sweat's debut album
kanye-west-ebay Features

Black Friday: The 20 Most Expensive Hip Hop Collectables on eBay

The best way to break the bank today
Music

PREMIERE: Booda French “Masterpiece”

King Kashmere whippin' the pot
Features

It’s The Most Gluttonous Time Of The Year!

Happy Thanksgiving
Arin Ray Music

PREMIERE: Arin Ray “Stressin”

The Cincinnati singer keeps it real about relationships
Video

Smoke A Blunt With Trippie Redd

Let's go to Mars!
Music Video

PREMIERE: Magno Garcia ft. King Author & Code 9 “Raise the Conscious” Video

Produced by Giallo Point
Knowledge

Knowledge Darts Vol. 28: Every Action Has An Equal And Opposite Reaction

Let's talk about something that really matters
Music Video

PREMIERE: Skipp Whitman “Slow Down”

"Momma told me slow down, I'm about to lose my control"
Art

Lil Peep Vigils Occurring All Around the World

Pink candles for the Goth Angel Sinner
Music Video

PREMIERE: Baby Bash & Frankie J “Candy Coated Dreamer” Video

"She did it all for the dream"