Haze-hat-back_500

Haze Debuts His New Era Cap Collection in NYC

Mass Appeal caught up with legendary graphic designer and graffiti artist Eric Haze last Friday at New Era’s NYC flagship store where he unveiled his new collaboration with the brand.

The collection features Haze’s signature star embroidered on the front and a reworked New Era logo.  The fitted cap is available in Haze’s signature colors: black, white and gray, as well as  yellow, blue, red and black.  The red and black colorway is a nod to, of course, Michael Jordan.

Photo: Travis Huggett

Haze’s collaboration also includes tees and promotional stadium jackets.

“It was sort of a no-brainer to me that we should keep it moving and do some product,” Haze told us, explaining that New Era had originally asked him to be one of their flag bearers of their 2012-into- 2013 campaign. After the business of the campaign ended, Haze took the partnership to another level.

“I kinda put it out there with everybody and everybody dug it,” said Haze. “I think New Era is expanding their reach and understanding of artists collabos, not just straight co-branded product. That became a lovely Part B to the opportunity.”

“Eric Haze was a natural fit for us,” New Era’s creative director Ben Ewy, who joined the 85-year-old company last August as head of head gear, told us.

That afternoon the din of Haze’s in store appearance included a sound system, fans, journalists and photographers jockeying for the attention of Haze and a surprise guest: Shepard Fairey. Fairey’s sudden appearance minutes after his AP court sentencing Downtown, threw everyone for a loop.

“We like to align ourselves with authentic artists and musicians,” Ewy continued, adding, “It was a great process working with Haze, he’s a pro. He was very meticulous.”

Related Articles

Style
Style

Eminem Joins G-Shock For 30th Anniversary

Style
Style

Introducing Woolf NYC: French Graff Artist Gorey’s New Clothing Line

Style
Style

Uptown Graf Kween Indie 184 on Fame, Fashion & Family

News
News

Nike x Neck Face

Style
Style

Lafayette x Delta Collaboration Now Available On Privilege’s New Webstore

Style
Style

Woolf NYC: Summer 2013 Collection

Ad

Latest News

Kevin Durant News

What JAY-Z Going To Rap About? Colonoscopies?

Never Read The Comments
migos and joe budden nearly fight at bet awards News

Joe Budden and Migos Almost Got Into Fisticuffs on BET Red Carpet

Watch Offset elegantly prepare himself for battle
will wagner, deep cover, vintage, wwe Hey, You're Cool

Hey, You’re Cool! Will Wagner of Deep Cover

Look back at the Attitude Era through vintage WWE/WWF clothing
dj khaled drops "it's secured" video featuring travis scott and nas Music Video

DJ Khaled Drops “It’s Secured” Video Featuring Nas and Travis Scott

The ‘Grateful’ anthem comes to life
U.S. Parks Police News

Cops in D.C. Handcuff Teens for Selling Bottled Water Because…?

Police: “Safety” Us: GTFOH
21 years ago, jay-z dropped his debut album, reasonable doubt Music

JAY-Z’s ‘Reasonable Doubt’ Is Now Old Enough to Order Moët

Back when he first had a hyphen, and an umlaut
denzel curry drops surprise '13' ep Music

Stream Denzel Curry’s Surprise ‘13’ EP Here

The punk-rap aficionado rages on into the summer
jay-z-michael-jackson Features

The Five Elements of Michael Jackson

Quiet as it's kept, The King of Pop was a quintessential hip hop superstar
meek mill drops "yba" video featuring the-dream Music Video

Meek Mill Chronicles His Troubled Youth in “YBA” Video

His new album, ‘Wins and Losses,’ is on the way
jay-z-jonathan-mannion Features

The Version Of Jay Z’s “Feelin It” That You’ve (Probably) Never Heard

Camp Lo's Geechi Suede recounts the making of a classic
lamar odom's lawyer writes espn a letter after stephen a. smith's "crack" comments Sports

Lamar Odom’s Lawyer Pens Letter to ESPN Over Stephen A. Smith’s “Crack” Comments

Stephen A. clowned Odom’s addiction on ESPN this week in a clip that’s now viral
Meek Mill's crew apparently attacks Safaree in Los Angeles. News

Safaree Gets Jumped, Calls Meek Mill “Biggest Pussy On This Planet”

Meek remains unfazed
Music

With ‘Project E.T.,’ DJ Esco and Future Gave Listeners “Too Much Sauce”

"Yeah, all of my diamonds they shine, Haters like knock that off"
Metro Boomin drops a new song with Drake and Offset Music

Metro Boomin Drops Surprise Drake, Offset Collab, “No Complaints”—Is Album Next?

The Atlanta producer's got everybody lookin'
Zola News

Viral Dancing Gorilla Sad Reminder Of What Harambe Could Have Been

Impressive moves but... damn
tupac filmmakers sued by former vibe writer Film

‘All Eyez On Me’ Filmmakers Sued for Using Fictional Characters in Tupac Biopic

Former ‘VIBE’ writer claims the movie steals his intellectual property