Google’s New Kicks Give You Props On the Go

Google’s talking sneakers are to their wearer what Alfred is to Batman – a polite English gentleman who keeps you in check and tells you you’re awesome when you need to hear it.

Revealed this week at SXSW, Google’s talking sneakers use sensory monitors and other fancy nerd devices to detect your movement. Bluetooth syncs the shoes to your phone, and “Albert” – as we like to call him – will give you props or diss you depending on how active you are. But before you start fantasizing about becoming a Batman x Ironman hybrid with these high-tech high tops, we must warn you that Google has stated that it is not going into the shoe business. The project is actually part of Google’s “Art Copy & Code” Initiative, an experimental advertising strategy. In layman’s terms, Google is trying to reinvent online advertising (and take over the world). Collaborating with partners like Adidas, they are attempting to establish which concepts accumulate the most clicks – not a bad master plan from those sneaky geeks.

While Google plays out its plan for world domination, we’re left craving these killer kicks. But fear not, the technology will soon be open source. So go hijack your kid brother’s science project and check out the Google x Adidas sneakers above.




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