Google Celebrates 44th Anniversary of The Birth Of Hip Hop

Today marks the 44th Anniversary of a back-to-school party thrown by DJ Kool Herc at 1520 Sedgwick Avenue that is often referred to as the birth of Hip Hop. Although old school history is always subject to intensive debate, there is no disputing the significance of this date. Especially since the world now know that Hip Hop officially rules. To commemorate the occasion, Google has remixed its home page and unveiled its latest Doodle, with a logo designed by former graf writer and legendary visual artist Cey Adams—known to many as the founding creative director of Def Jam. Unlike any previous Doodle, today’s Doodle launches an interactive experience where visitors are able to turn their screens into DJ decks and dig, mix, backspin, and jam out.

In collaboration with MASS APPEAL, Google invited an assortment of Hip Hop pioneers, artists, DJs, executives, and media reps to visit Mass Appeal’s offices and test out the Doodle. The first to get his hands on it was none other than the Propmaster himself, DJ, Kool DJ Red Alert. After getting through the Fab 5 Freddy introduction and tutorial, Red began selecting breaks and grooves from the virutal record crate (whose contents were curated by DJ Prince Paul). By the time he landed on the Incredible Bongo Band’s “Apache” break, an essential building block of Hip Hop, which would be heard many times throughout the day, Red remarked “This is nuts! You know what you’re doing? You’re making future producers!”

Throughout the day more luminaries filed through the office and tested out the Doodle before jumping into MASS APPEAL’s Hip Hop Confessional Booth. Seen around MASS APPEAL HQ were GrandWizard Theodore, Grandmaster Caz, DMC, Statik Selectah, Roxanne Shante, Scottie Beam, Prince Paul, and of course Fab 5 Freddy, Cey Adams, & Google’s own, Lyor Cohen. During the development process, both Lyor and Fab gave feedback on the app, making suggestions on wording and album covers, making sure this historic moment in Hip Hop is honored correctly.

DMC of the legendary rap group Run-DMC.
Scottie Beam.
Fab 5 Freddy & Cey Adams.

In an interview about the Doodle with Google, Fab 5 Freddy said what he hopes the audience gets from the Doodle:

“For those who have grown up with this, they’re gonna be amazed to see such a huge part of their lives acknowledged. I want people to see that Hip Hop affects everybody, not just youth culture. It continues to be important, relevant and alive. And it’s happening in every corner of the globe.”

Head over to Google to check it out! Check out the hashtags #BirthofHipHop and #GoogleDoodle to see some of the posts surrounding this historical moment. And read the full interview with Fab 5 Freddy, Cey Adams, & Google Keyword team behind Doodle.

Related Articles


Hip Hop Rules


Google Bro Thinks Women Can’t Code Because of Genetics


Latest News

moneybagg-yo-still Video

Moneybagg Yo Levels Up With “Important” Video

"Tell the label, 'Open up the budget'"
Confederate Statue News

It’s Time to Tear Down All of the Racist Statues

Baltimore is the latest city to remove its Confederate memorials
dave-east-slow-down News

Dave East Releases ‘Paranoia’ Tracklist, Unveils Nas & Chris Brown Features

The project features Chris Brown and Nas
bun-b News

Watch Bun B Keep it Trill in Trumpland

Front, back & fuck you
charlottesville-both-sides Features

Both Sides Now: Where Do We Go After Charlottesville?

Searching for common ground
Music Video

PREMIERE: Twista Turns His “Disrespectful” Video Into a Straight-Up Slasher Flick

Jason Vorhees mode

Watch Pete Miser Create Paper Script Album Art

Kinfolk artist crafts his own 'Depression Era Thinking' cover
nba-2k18 News

‘NBA 2K18’ Celebrates Prodigy of Mobb Deep in New Trailer

The clip features "Shook Ones"
willie-d-geto-boys Music

How to Survive the AmeriKKKan Nightmare, A Playlist

Charlottesville is on our mind, and this is what we're listening to
nicholas-fulcher Hey, You're Cool

Hey, You’re Cool! Nicholas Fulcher

"Don't stop 'till you secure the bag"
south-park-20-years Features

Everything I Need To Know About Charlottesville I Learned on ‘South Park’

Trey Stone and Matt Parker predicted the future for the last 20 years
Daily Blunt News

LeBron James Calls Trump the “So-Called President”

The NBA star once again uses his platform to take a stand
digital-nas Music Video

PREMIERE: You Can “Hate” Digital Nas Video Now

What's in a name?
obama pretending to use a smart phone News

Barack Obama’s Charlottesville Response Becomes “Most-Liked” Tweet Ever

"Love comes more naturally to the human heart than its opposite"
a$ap mob walks around in their music video for "feels so good." the third single off of their upcoming cozy tapes vol. 2: too cozy project dropping at the end of august. Music Video

A$AP Mob Fights For Camera Time In “Feels So Good” Video

They debuted the track on 'The Tonight Show'
mf-doom-jay-electronica Music

MF DOOM and Jay Electronica Finally Release Their Fire Collaboration “True Light...

This is not a drill!