hip-hop-google

Google Celebrates 44th Anniversary of The Birth Of Hip Hop

Today marks the 44th Anniversary of a back-to-school party thrown by DJ Kool Herc at 1520 Sedgwick Avenue that is often referred to as the birth of Hip Hop. Although old school history is always subject to intensive debate, there is no disputing the significance of this date. Especially since the world now know that Hip Hop officially rules. To commemorate the occasion, Google has remixed its home page and unveiled its latest Doodle, with a logo designed by former graf writer and legendary visual artist Cey Adams—known to many as the founding creative director of Def Jam. Unlike any previous Doodle, today’s Doodle launches an interactive experience where visitors are able to turn their screens into DJ decks and dig, mix, backspin, and jam out.

In collaboration with MASS APPEAL, Google invited an assortment of Hip Hop pioneers, artists, DJs, executives, and media reps to visit Mass Appeal’s offices and test out the Doodle. The first to get his hands on it was none other than the Propmaster himself, DJ, Kool DJ Red Alert. After getting through the Fab 5 Freddy introduction and tutorial, Red began selecting breaks and grooves from the virutal record crate (whose contents were curated by DJ Prince Paul). By the time he landed on the Incredible Bongo Band’s “Apache” break, an essential building block of Hip Hop, which would be heard many times throughout the day, Red remarked “This is nuts! You know what you’re doing? You’re making future producers!”

Throughout the day more luminaries filed through the office and tested out the Doodle before jumping into MASS APPEAL’s Hip Hop Confessional Booth. Seen around MASS APPEAL HQ were GrandWizard Theodore, Grandmaster Caz, DMC, Statik Selectah, Roxanne Shante, Scottie Beam, Prince Paul, and of course Fab 5 Freddy, Cey Adams, & Google’s own, Lyor Cohen. During the development process, both Lyor and Fab gave feedback on the app, making suggestions on wording and album covers, making sure this historic moment in Hip Hop is honored correctly.

DMC of the legendary rap group Run-DMC.
Scottie Beam.
Fab 5 Freddy & Cey Adams.

In an interview about the Doodle with Google, Fab 5 Freddy said what he hopes the audience gets from the Doodle:

“For those who have grown up with this, they’re gonna be amazed to see such a huge part of their lives acknowledged. I want people to see that Hip Hop affects everybody, not just youth culture. It continues to be important, relevant and alive. And it’s happening in every corner of the globe.”

Head over to Google to check it out! Check out the hashtags #BirthofHipHop and #GoogleDoodle to see some of the posts surrounding this historical moment. And read the full interview with Fab 5 Freddy, Cey Adams, & Google Keyword team behind Doodle.

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