Goldwatch, Cordero and Coodie & Chike Share Sound & Vision

The art of the music video is nothing like it was, say, ten years ago. Some of the early work of directors Jason Goldwatch, Rik Cordero, and Coodie & Chike redefined the medium, taking what was once just viewed as a visual accompaniment, and turned it into the premiere entry point to a musician’s artistry. If you don’t remember a song by your favorite rapper or singer, your mind will surely conjure up the look it was given by what you could consider the Mount Rushmore of today’s directors.

This July, Young Guru moderated a panel at 92YTribeca, between Coodie & Chike, Cordero, and Goldwatch addressing the evolution of the types of videos they make. The grainy 8MM style of cinematography that you associate with Coodie & Chike underlines Kanye West‘s “Two Words,” was a departure from the letterbox format of the past. The sentimental value of a music video exists now more than it did in the ’90s when most videos on TV looked like one big party. A better reflection of the times, or a slice of life rarely seen is how Rik Cordero and Jason Goldwatch approach each project, like “Birthday Girl” by The Roots, and Jay Electronica‘s “Exhibit A,” respectively.

Watch three classics from 92Y’s lineup of directors below for a little retrospective look at the Sound & Vision of now.




92Y Tribeca Sound & Vision Young Guru, Rik Cordero, Jason Goldwatch, Coodie & Chike


Latest News

Denio Basha Hey, You're Cool

Hey, You’re Cool! Danger USA Designer Denio Basha

"I wanted to share my interpretation of what's really going on in this country by making simple designs that have a real meaning"

Pete Rock Drops the Hammer in Instagram Response to Waka Flocka

“I just think y'all can't do what we did”
lavar ball donald trump Sports

LaVar Ball Doesn’t Have a ‘Thank You’ for Trump: “Who?”

LiAngelo took the high road; BBB’s fearless leader isn’t

Meek Mill Has Been Released from Solitary Confinement

A small but important victory
Teslas Music Video

PREMIERE: Tesla’s Ghost “Zero Hour” Video

It's a mob meeting
Gilles Hey, You're Cool

Hey, You’re Cool! Gilles

Get familiar with the Atlanta-bred lawyer/rapper: "People think it's a gimmick"
kanye west News

Kanye West is Producing Albums For Every G.O.O.D. Music Artist

Yeezy Season has returned
mike sits on his rooftop in the god's with me music video Music Video

A Higher Power Watches Over MIKE in New “God’s With Me” Video

Church in these streets
body-cameras News

Study: Police Body Cameras Have Problems, But Are Still Necessary

Some things never change
chance the rapper dwayne wade News

Chance the Rapper and Dwayne Wade Are Co-Producing a Film on Chicago Basketball

And you say Chi City!
Evidence Music Video

Evidence and Jason Goldwatch Show You Their Los Angeles in “Jim Dean” Video

"Walkin' in the rain off the Jim Beam / Dreams broken on the boulevard, Jim Dean"

Read This in Auto-Tune: T-Pain’s New Album, ‘Oblivion,’ is Here

Still snappin'
seven1 Music

PREMIERE: SeVen1 ‘Sinners Remorse’ EP

"These shorties is f*cked up / They kill but can't hustle"
moneybagg yo youngboy never broke again Music

Youngboy NBA and Moneybagg Yo Team for Conceptual ‘Fed Baby’s’ Album

Against the law
Willie Music Video

PREMIERE: Willie The Kid x V Don “Blue Notes” Video

"The love kept me afloat, the hate kept me on my toes"
plane News

Pilots Have a New Hobby — Drawing Dicks in the Sky

Excuse me as I f*ck the sky