5050xdiamondsupplyfeature

Fifty Fifty x Diamond Supply Co.

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The guys behind British skate retailer, Fifty Fifty and Nick “Nicky Diamonds” Tershay of Diamond Supply Co. hit it off over 5 years ago outside Max Fish in NYC’s Lower East Side. Having bounced ideas back and forth over the years, the two fashion enterprises settled on this capsule collection, Fifty Fifty x Diamond Supply Co., to celebrate their 15 year anniversaries in the industry.

The collaboration features a range of t-shirts and sweatshirts with a mash-up of the two brand’s logos as the central graphic. The design is emblematic of a British family crest with Diamond Supply Co.’s ‘Brilliant’ diamond motif blended with a scepter and crown, and Fifty Fifty’s “Only the Strong Survive” slogan serving as the house motto. The line will be available in Fifty Fifty’s Bristol store on Saturday. On this side of the pond, you’ll have to wait until Monday to buy from their online store.

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