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Year in Review: Mass Appeal’s Fashion Round Up 2013

Trends That Must Die

With each new year comes new trends in fashion. As much as we want to believe that everything is timeless the truth is nothing lasts forever. Alert the presses and holla to the streets, these trends must die!

Photo of trend that needs to die, all camo everything.

“All Camo Everything”

The era of camouflage is coming to an end. Now don’t get me wrong, camo in moderation is okay in my book. It’s the “wildcard” in any wardrobe, at least it was until the market over-saturated the print. I find it hard to believe you’ll be doing any hunting in the concrete jungle, unless you have a permit to hunt the large vermin that occupy our sewers. Please, leave the camo to the military.

Stamp of exclusivity.

“Exclusive”

This is the realest pet-peeve when it comes to fashion. The idea of something being “exclusive” does not apply and should not be used as a marketing gimmick when it comes to releases. Guess what? everything is exclusive and limited.

I’m tired of hearing, “You heard so-and-so is collaborating with so-and-so for an exclusive collab?” Here’s the thing, no matter how exclusive something is, so-and-so is gonna collaborate with another so-and-so for a different exclusive collaboration. Footwear is a different story, every week we get a limited colorway of the same model that released the following week. Don’t sip the Kool-Aid.

Exclusive to me is 1/50, hell I’ll stretch it to 1/1000. But we must stop falling for marketing schemes because they advertise it as exclusive, exclusive is no longer exclusive.

Photo of a tie-dye t-shirt, a trend that must die in 2014.

Tie-Dye

When tie-dye first resurfaced, I couldn’t help but get semi-psyched inside. Then every brand known to man from the mom and pop stores to major corporations began using the print. Some were done right, but when you walk into a party and see seven other people wearing the same t-shirt you have on, it gets old fast.

This is yet another case of over-saturation in the market. Low key would’ve kept tie-dye G, but instead I’m walking around completely sober thinking I’m tripping acid because five out of ten “fresh kids” want to rock swirly colorful shirts. Enough is enough, give tie-dye a rest.

Here’s a suggestion, box those shirts up and stuff them in the darkest crevices of your attic. Then, when the coast is clear in about 4-5 years, bring em out when everyone least expects it. You’ll thank me later.

Brands to Watch in 2014

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