Ezri’s “be right back” Music Video Is Nearly a First-Person Shooter
The Mass Appeal Records signee makes some life-changing decisions
Ezri Walker, the young Cleveland rapper and actor formerly known as Ezzy, is Mass Appeal Records’ latest signing. No stranger to the camera, Ezri has delivered a few cinematic videos to accompany his songs in the past. In the video for his new song “be right back,” Ezri—who was recently featured on the NBA 2K18 soundtrack—gives viewers a first-person glimpse at a day in his life.
Directed by Ezri and Ian Moore, the video begins normal enough: Ezri wakes up, gets dressed, takes a piss, and kisses his momma on the cheek as she hands him some cash for a grocery run. Then he heads outside to link up with his boys; together they get into a confrontation with some dudes in a car. The quick beef leads to weapons being drawn and the crew taking flight, re-grouping at a homie’s crib where big guns are passed around—Ezri hesitates to take his piece.
“I wanted to create an experience where the viewer felt like they were making the decisions in the situations portrayed in the video,” Ezri told Billboard of the video treatment. “I also wanted to paint the image of the reality that comes with growing up in impoverished areas.”
As the crew rolls out seeking revenge, Ezri raps about Kendrick and J. Cole being supporters of his music and giving him the wise advice of staying in school. He doesn’t seem able to stomach the lethal task—he’s forced to confront himself, address his internal conflicts, and make some potentially life-changing decisions.
Ezri’s EP be right back is slated for a Oct. 27 release via Mass Appeal Records. Check out the title track’s music video above.