PREMIERE: Eto x V Don ft. Meyhem Lauren “High” Video

If we were to pick a couple horses in this new rap race, we would def put some money on Eto. He carries on New York tradition with a style in the same vein as Smif ’N Wessun and Agallah. The combination of a unique voice, authentic street lyrics, and a chill demeanor are what make us think this cat could eventually make a run for the title.

When we premiered V Don’s new cut with Dave East yesterday, we mentioned his PNC, Eto. Well, today we’re blessing you with the video for “High,” the illest song off Eto and V’s collab album, Omertà. V Don’s mix of echoing piano and sustained horns makes for one of those joints that heads can’t help but feel. Eto uses the audio real estate to lay down some real talk. Then, you add Lo-Life legend Meyhem Lauren into the pot and the end product is almost too strong.

The video is on some classic New York flave, and covers all of its bases. There’s ski masks, shots of Henny, blunt smoke, a classic bodega, and a Peruvian chicken spot called Pio Pio. Press play and soak it all in.

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