Eric Haze Salutes MCA with Billboard Memorial
In memory of MCA, Eric Haze joins Mr. Kaves, and Shepard Fairey creating art that honors the legacy of the late-great Beastie Boy.
Murals, and paintings continue to pay tribute to Adam “MCA” Yauch of the Beastie Boys. This week Eric Haze is the latest in a series of three artists, who’ve erected billboards on the West Coast in MCA’s honor. Given Haze’s powerful contribution to the Beastie’s identity through his type styles, the billboard encompasses that history. He said on his blog yesterday, via 12ozProphet.com,
“I was recently asked to create a memorial piece to honor MCA as part of the billboard project currently going on in LA. The piece just went up yesterday at Santa Monica and Vine, and is the third in a trilogy behind Kaves and Shepard. I was grateful to be given such a public forum to properly celebrate the life of my friend and collaborator Adam Yauch, and hope that these memorials will reverberate among the community that continues to mourn his passing.”
The words and the colors (black, white, and gray, monochromatic signatures of Haze) have significance, communicating a feeling of reverence and worship for the fallen music icon. The word in all caps, “Namasté” is historically linked as a heartfelt salutation in sanskrit, in Buddhist communities, like India, or Tibet, which MCA and the Beastie Boys have actively supported for decades. We bid MCA those same sentiments. Thank you Haze. RIP Adam Yauch.