Emily Oberg, Kith, Sporty and Rich
Photo: Jake Rosenberg

Hey, You’re Cool! Emily Oberg of Kith

Emily Elaine Oberg is the women’s creative lead at Kith, Ronnie Fieg’s streetwear and accessories shop. Before her role as the head girl boss curating designs and editorial shoots at Kith, Oberg was an on-air host at Complex News for three years, and today still hosts the network’s Get Sweaty channel. Her brand Sporty & Rich, launched in January 2015, has amassed a loyal following and has produced two coffee table zines, apparel and accessories curated by Emily herself. Let’s find out more, hmmm?


What’re you up to right now?

Eating lot’s of candy and enjoying my very nice life! Working lots but also making time for me, which is the key to being happy, for me anyway.

You left Complex earlier this year, what was the transition like?

It was extremely difficult to leave Complex. I never went to college or got to have that experience so for me, Complex was my college. I met some of my best friends there and the whole experience made me who I am today. At first, it was a bit difficult; it’s a new field and I have never done a lot of what I do now before, but I was eager for the challenge and I’m so grateful to be given this opportunity. I am definitely doing more of what I have always wanted to do now. Being on camera was cool but this is what I feel I am truly meant to do.

When you got the job at Kith, what did you want for the brand?

I wanted to build on top of what Ronnie and the designers had already built. I wanted to inject some of my personal style, while also incorporating all types of women out there who are fans of Kith and who might not yet know about it. I love that fashion in the traditional sense has become merged with streetwear and athletic wear, and that is a big part of what we do here at Kith.

Emily Oberg, Kith, Sporty and Rich
Did you think Sporty & Rich would get so bigwhen you launched it?

When I launched I had a little bit of a following, but I didn’t think people would actually buy the stuff I was making. Even now I’m surprised but obviously very pleased with what it has grown into. I am happy that people can find inspiration in the overall vision and mood that I’ve set for the brand. It’s more merch though, in my opinion, I don’t plan on venturing into cut & sew or anything like that. I wanna keep it simple!

What would little Emily think of big Emily’s career at this point?

She would probably not believe it! I always knew I wanted to do something along the lines of what I’m doing now, but I never had a plan or vision of how I would get here. I am very easy going and I like to trust that things will work out as they’re supposed to. What’s meant to be will be!

Are you launching any more projects that align with your personal goals/lifestyle?

Not as of right now. I’m super busy and focused with everything going on at Kith and my own brand. I would like to continue to do a video series so hopefully, I can keep doing that!

Emily Oberg, Kith, Sporty and Rich

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