Rude Kid Dr Martens campaign

Dr. Martens F/W’13 Lookbook and Video Featuring Rude Kid

What do you stand for? As a symbol of individuality and rebelliousness, British footwear and apparel brand, Dr. Martens, has managed to traverse the lines between youth culture tribes. Building on this universality, they have collected a rather eclectic bunch of 13 individuals for their F/W ’13 campaign. Among the mix of tattoo artists, hair stylists and students, is UK producer/DJ, Rude Kid, a young gun who has been making waves on the grime scene in East London for a while now. Decked out in all black everything with heavy metal accents, he looks every bit the music heavyweight for the DM campaign. For the new season, Dr. Martens brings back the classic 1460’s and 1461’s silhouettes, as well as some new additions to up your kick game this fall. The new line launches today, so check out the campaign videos and head over to Dr. Martens e-store for more information.

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