Tapping into the exclusivity and anticipation created by the streetwear industry, Mass Appeal partnered with some of its most coveted designers to create a collection of limited apparel and accessories influenced by each of Westeros’ unique Kingdoms. Leveraging Mass Appeal’s existing relationship with these notable brands, we developed multiple mini-capsules that were teased to the media and press then subsequently released to the public following the airing of each Season 7 episode.
Each designer crafted a collaboration that was entirely unique to their brand. Working with the assets provided by HBO and their overall affinity to the series, each designer created a collaboration that explored a different facet of the series. With no two collaborations being the same, fans and media responded positively to attention to detail featured in each collaboration.