Google Birth Of Hip Hop

For the 44th anniversary, Google celebrated Hip Hop music & culture with the first of it’s kind homepage Doodle featuring an interactive turntable, iconic breakbeats, and hip hop history content. Mass Appeal was enlisted as a cultural consulting partner to vet the content created and ensure the overall authenticity of the Hip Hop Doodle. Using our history and knowledge in and of the culture, Mass Appeal curated an influencer campaign made up of 44 of the pioneers and current torchbearers of the genre. The royals of hip hop were invited to an actual birthday celebration to test out the Google Doodle, sparking nostalgia and excitement, as well as yielding a treasure chest of video content for the social and PR campaign led by Mass Appeal.