HBO Art the Throne

Seeking to extend the excitement around the premiere of Game of Thrones Season 6, HBO tapped Mass Appeal to build a program that would speak directly to young multicultural viewers and build a bridge to new ones.

We transformed a LES synagogue into an art-lover’s playground, featuring five custom installations from well-known artists around the US. The immersive experience was coupled by a digital series that profiled each artist and built momentum around the upcoming season premiere.



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Rep The Realm