Asics I Move Me

In the summer of 2017, Mass Appeal was brought on by United Entertainment Group as a production partner for a complete rebrand of Asics. We helped reshape the brand from a heritage running shoe, to an edgier, youthful brand that’s representative of an all-around healthy lifestyle. Mass Appeal proved to be the perfect partner to execute the shoot that covered three cities over seven days, producing a total of 20 plus pieces of video and social content with Steve Aoki as the hero, ultimately yielding a shortlist for an AICP awards while taking home honors at AICE.

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The Future Series