Bend the Knee to Billionaire Boys Club’s Varsity Jacket for “Rep the Realm”
Paying homage to the greatest families on 'Game of Thrones'
Billionaire Boys Club is ready for victory with their contribution to the “Rep the Realm” campaign, just days before the season 7 finale of Game of Thrones, HBO’s zombie dragon-sized blockbuster. Founded by Pharrell Williams and Nigo, BBC teamed with Golden Bear to make an intricately designed varsity jacket. The back features the sigils of the three houses at the center of the saga—the Starks, Targaryans and Lannisters—while the symbols for other great families decorate the sleeves.
Greg Locsin explains that the brand’s love of Game of Thrones is tied to the show’s attention to detail, a quality that BBC and Golden Bear also swear fealty to. As to why they chose to make this particular item of clothing, Locsin says, “The way that varsity jackets work, it’s a pride thing, you wear your stripes.” Then Golden Bear’s Gary Williams adds, “It all comes from a team ethos. Representing.”
Watch a video about BBC’s participation in “Rep the Realm” above and be on the lookout for ravens delivering more news about items in the coming weeks.
Product photos by Jeffrey Jacques
Portrait photo by Monica Rubalcava