back-in-black-slider1

Physical Graffiti: Mass Appeal BACK!

When I came on board at Mass Appeal, they were 19 issues in. I had watched the progression of the magazine over the years and I’d become a fan. Earlier on, I’d reached out to Mass Appeal to tell ‘em that I really dug what they were doing. I got the company voicemail, which was a dusty answering machine in Pat “Sire” Elasik and Adrian “Stren” Moeller’s apartment. I understood the power of the progression because my first foray into the world of publishing came by way of graffiti ‘zine I’d created ten years earlier. I understood the jump Mass Appeal had made from having photos of graffiti on the cover to having Rakim Allah and Eminem on the cover—two of the most important voices in the history of popular music.

Way back when, before I came on board as Editorial Director of the stunning print version, Mass Appeal had really gifted folks involved with the production of the book. I knew that whatever I came to the table with had to be on par with what had already been established. I believed that a young Noah Callahan-Bever would be THE whippersnapper who could help take things to another level, and my instincts were correct. Noah is now the Editor-In-Chief of Complex, and he has nurtured, and has continued to work with many of the same folks who helped to make Mass Appeal so dang fresh. That’s what the Rev. Jesse Jackson would call “nation building.” I have that same faith in a young man named Richard “Treats” Dryden, and I believe that his passion—combined with the great efforts of the ever-expanding Mass Appeal/Decon family—will take the Mass Appeal legacy to new heights, and pump the nation up bigger still.

Mass Appeal is a network of ideas and people who do real things in the real world. Social networking is one thing, building a nation of people who produce is another. And while we’ve got ambitious plans, we realize that getting to the top of the mountain is gonna be a serious hike (we’re in the “Beta” stage, friend). Put your boots on, pack a lunch in your backpack and step lively with us. You’ll see the illest purple mountain majesties and then some.

A yo, Pat: we’re still putting you up.

Mass Appeal

We Curate.
We Participate.
We Dictate.

Sacha Jenkins SHR
March 2012

Ad

Latest News

lavar ball donald trump Sports

LaVar Ball Doesn’t Have a ‘Thank You’ for Trump: “Who?”

LiAngelo took the high road; BBB’s fearless leader isn’t
News

Meek Mill Has Been Released from Solitary Confinement

A small but important victory
Teslas Music Video

PREMIERE: Tesla’s Ghost “Zero Hour” Video

It's a mob meeting
Gilles Hey, You're Cool

Hey, You’re Cool! Gilles

Get familiar with the Atlanta-bred lawyer/rapper: "People think it's a gimmick"
kanye west News

Kanye West is Producing Albums For Every G.O.O.D. Music Artist

Yeezy Season has returned
mike sits on his rooftop in the god's with me music video Music Video

A Higher Power Watches Over MIKE in New “God’s With Me” Video

Church in these streets
body-cameras News

Study: Police Body Cameras Have Problems, But Are Still Necessary

Some things never change
chance the rapper dwayne wade News

Chance the Rapper and Dwayne Wade Are Co-Producing a Film on Chicago Basketball

And you say Chi City!
Evidence Music Video

Evidence and Jason Goldwatch Show You Their Los Angeles in “Jim Dean” Video

"Walkin' in the rain off the Jim Beam / Dreams broken on the boulevard, Jim Dean"
Music

Read This in Auto-Tune: T-Pain’s New Album, ‘Oblivion,’ is Here

Still snappin'
seven1 Music

PREMIERE: SeVen1 ‘Sinners Remorse’ EP

"These shorties is f*cked up / They kill but can't hustle"
moneybagg yo youngboy never broke again Music

Youngboy NBA and Moneybagg Yo Team for Conceptual ‘Fed Baby’s’ Album

Against the law
Willie Music Video

PREMIERE: Willie The Kid x V Don “Blue Notes” Video

"The love kept me afloat, the hate kept me on my toes"
plane News

Pilots Have a New Hobby — Drawing Dicks in the Sky

Excuse me as I f*ck the sky
CoteKid Reviews

Check Out SpaceJam Bo’s Exciting New Mixtape ‘Cote Kid’

Montgomery's finest
cyhi the prynce Video

Off The Record: CyHi the Prynce on Kanye West’s “FourFiveSeconds”

“I thought [Kanye] was gonna get Bruce Springsteen on it or something.”