Atiba Jefferson’s L.A. Capsule Collection for Green Label Exclusives

Atiba x Mountian Dew -LA 7.2513-40

photography by Mel D. Cole (

Atiba Jefferson leads the life you wish you could have. He is a renowned skate photographer, knows Kobe Bryant on a personal level, is considered fam by his favorite band and is an ambassador to a brewery. When he’s not traveling or shooting pro-skaters, major athletes and celebs – he’s DJing with his brother. With his great success and enviable lifestyle, you want to hate him – but you can’t. Because the kicker is he is also one of the most humble people you could ever meet. When talking about his work he peppers his conversations with lots of “I’m so lucky,” and “I am thankful.”

Atiba x Mountian Dew -LA 7.2513-44

He has recently teamed up with Mountain Dew in an apparel collaboration for their Green Label Exclusives. The company has taken select shots from Atiba and turned them into clothing. Mass Appeal had a chance to talk to Atiba about past and upcoming projects as he celebrated the release of L.A. Capsule Collection for Green Label Exclusives-Photo Show; a one day exhibition featuring glimpses of his L.A. lifestyle.

Atiba x Mountian Dew -LA 7.2513-153

Atiba x Mountian Dew -LA 7.2513-14

Atiba x Mountian Dew -LA 7.2513-2

Atiba x Mountian Dew -LA 7.2513-17

Atiba x Mountian Dew -LA 7.2513-19

What was the inspiration behind “Sorry for Partying”?

The inspiration was partying with friends and to do something creative and different and all the fun that we had in “Chomp on This” that showed real lifestyle.

Atiba x Mountian Dew -LA 7.2513-87

What was the shooting/editing process like?

Another big inspiration was the Baker videos and Anti-Hero videos in the way the filming and editing styles were everything was so raw. Now everything is so high-def and ultra slow motion that it is fun to do something the complete opposite. About 50% of the footage was shot with my phone.

Atiba x Mountian Dew -LA 7.2513-50

Atiba x Mountian Dew -LA 7.2513-98

You’re an ambassador for St. Archers brewery? How did that come about?

I was approached by Mikey Taylor and he asked me if I wanted to become involved and told me who else was involved. I love Mikey, I love to drink so it was kind of a no-brainer. I feel lucky that I’m a part of it.

Atiba x Mountian Dew -LA 7.2513-66

How did it feel to beat fellow St. Archer ambassador, P-Rod, in a game of S.K.A.T.E?

Great, it’s the highlight of my life. A lot of people don’t believe me. I’m really lucky that it was filmed and on YouTube. I have played him many times since and he won’t even let me get close. He has a wager on it, if I beat him again, he will go right to the ATM and give me $1,000.

Atiba x Mountian Dew -LA 7.2513-69

Next page –>

Pages: 1 2

Related Articles

On The Grind
On The Grind

Skate Video of the Week: Sabotage’s “Los Angeles”

On The Grind
On The Grind

Atiba Jefferson is on Top for a Reason


Latest News

Meek Mill's crew apparently attacks Safaree in Los Angeles. News

Safaree Gets Jumped, Calls Meek Mill “Biggest Pussy On This Planet”

Meek remains unfazed

With ‘Project E.T.,’ DJ Esco and Future Gave Listeners “Too Much Sauce”

"Yeah, all of my diamonds they shine, Haters like knock that off"
Metro Boomin drops a new song with Drake and Offset Music

Metro Boomin Drops Surprise Drake, Offset Collab, “No Complaints”—Is Album Next?

The Atlanta producer's got everybody lookin'
Zola News

Viral Dancing Gorilla Sad Reminder Of What Harambe Could Have Been

Impressive moves but... damn
tupac filmmakers sued by former vibe writer Film

‘All Eyez On Me’ Filmmakers Sued for Using Fictional Characters in Tupac Biopic

Former ‘VIBE’ writer claims the movie steals his intellectual property
Call of Duty 4 Screencap Remastered Tech/Games

‘Call of Duty 4: Modern Warfare Remastered’ Standalone Release Coming Soon

COD fans who skipped the $80 'Infinite Warfare' bundle are psyched
memesmahnegguh, coco mango cherry Hey, You're Cool

Hey, You’re Cool! @memesMahNegguh

Adult Swim, holler at your boy!
Banksy News

Goldie Refers to Banksy as “Rob,” People Freak Out

You do realize how many Robs there are in the world, right?

New Music From Vince Staples, dvsn, Heems and More

The Listening Room (June 23, 2017)
2017 Draft Class Sports

The Major Takeaways from the 2017 NBA Draft

Last night we watched men both younger and way more talented than us become way richer than us. Welp
Sizzla-DJ-Khaled News

The Untold Story Behind DJ Khaled and Sizzla’s “I’m So Grateful”

Khaled and Kalonji go way back
Eric B. & Rakim will reunite to celebrate 30th anniversary of Paid In Full. Music

Eric B. & Rakim Announce First Show Together in Over 20 Years

Finally let the rhythm hit 'em
essex-market-featured Art

‘Market Surplus’ Gives a Building on the L.E.S. One Last Jolt Before Demolition

Mural art show features Faust, Lamour Supreme, ELLE and more
Silicon Valley: The Soundtrack is available now. Music

Stream ‘Silicon Valley: The Soundtrack,’ Featuring Nas, Run the Jewels, Wu-Tang ...

A Mass Appeal and HBO collaboration, streaming now
Jay 305 talks about Suga Free's 'Street Gospel' album. Music

Jay 305 Preaches on Suga Free’s Classic ‘Street Gospel’

Sebastian Gorka News

Trump’s Top Advisor: There’s Only Radical Muslims and Those Soon To Be Radical

Trump's top advisor doesn't confirm he hates Islam, but does tell us he doesn't like hip hop